Search Engine Optimization (SEO) Services | Amplify-Interactive: Maximizing Online Visibility

services overview

seo

sem/pay-per-click(ppc)

	Services: Search Engine Optimization (SEO) The benefits of site optimization for search engines range far beyond simple rankings & increased traffic. Effective site optimization also results in improved traffic quality, and increases in desired visitor activity like registrations and purchases. How does that happen? Search engines interact with your site in much the same way that a human visitor does. If your site is easy for search engines to understand, navigate and interact with, then the same will be true for your human visitors. If you ask us – that also sounds like a positive brand experience for your visitors. But perhaps best of all, the results last indefinitely, and the lessons learned can be applied to future content development strategies. This makes search engine marketing a cost-effective and essential value-add for business.

	An SEO engagement with Amplify Interactive typically consists of the following services: Research & Recommendations Before optimizing a site, we first need to understand how your target market searches, what sites they visit and trust for information, and determine the most effective optimization strategy for your site. Keyword Research Exhaustive keyword research provides the foundation for any effective search marketing effort, and is necessary for all parts of a campaign. Our keyword research process uncovers relevant keyword phrases that your target market is actually searching on, pinpoints the most effective keywords to target. Competitive Presence Analysis We’ll analyze the current online presence of your site compared to top competitors. You’ll get a look your competitor’s efforts at search engine optimization, pay per click marketing, link development, online PR, and research online promotional opportunities. Site Optimization & Design Audit Analyzes a site compared to top competitors from a usability, content, features and focus standpoint. The audit will uncover opportunities for content development, and features and functionality for improved visitor retention & conversion. Additionally, the audit identifies any optimization roadblocks or pitfalls. Site Recommendations & Search Engine Optimization (SEO) Provide recommendations for improved site optimization, usability & visitor conversion. Provide keyword & phrase recommendations Provide copy-editing, copy-writing & content development recommendations Provide site architecture, code & programming recommendations to ensure optimization Search Engine Marketing Once your site is optimized, then we’ll actively pursue improved search engine placement. Search Engine Submission We’ll ensure that your site is included in all the major search engines, and indexed for peak “saturation”. Many engines even offer inclusion & XML feed options to guarantee that your site’s key pages are indexed regularly. We’ll help you implement & manage the appropriate services. Directory Submission and Link Development Quality links to your site are critical for success, and are a key factor in search engine rankings. We’ll develop links to your site from key directories and industry sites that will not only improve your search engine placement, but drive targeted traffic as well. Social Media Optimization & Marketing (SMO & SMM) - Word of Mouth We work with you to develop a strategy to harness the power of social media to raise the profile of your site, build word of mouth around your brand, and generate targeted traffic to your site. A typical SMO campaign targets your online community and encourages interaction with your brand on social networking sites, developing and commenting on blogs, tagging, bookmark sharing, video & photo-sharing sites, news sharing sites etc. Online Reputation Management Allows us to monitor search engines, blogs, and key industry sites to see what people are saying about your company, products and brands. We also monitor search results and PPC advertisers to identify threats to your brand, product names and trademark infringements. We also keep our eye on your competitors and continuously look for appropriate promotional opportunities. Competitor Monitoring Monitoring of competitor’s online marketing efforts, as well as industry blogs, forums & community sites for competitor mentions & links. The monitoring program is designed to identify threats to our clients, and opportunities for appropriate promotional opportunities. Metrics Reporting & Analysis Includes monthly monitoring, reporting & analysis of relevant search engine rankings, site traffic generated by our efforts, and other metrics associated with AI’s site promotion efforts. Quarterly Campaign Review & Update Modification of recommendations to existing campaign for improved results based on metrics analysis, new opportunities, new content and changes to corporate messaging and capabilities. What To Expect On average, it takes around 6-8 weeks to properly do our research, generate recommendations, review implementation, and launch a site to search engines. Once the site is live, it typically takes three to six months to see the full results. Longer if your in a highly competitive industry. However, trends emerge much sooner and that’s why we recommend quarterly reviews & updates. We request that clients stick with us for at least 6 months for best results. page top		Case Studies See how we’ve helped our clients with effective SEO campaigns Newsletter Registration