Pay Per Click (PPC) Search Engine Marketing (SEM) Services | Amplify-Interactive: Maximizing Online Visibility

services overview

seo

sem/pay-per-click(ppc)

	Services: Pay-Per-Click Search Engine Marketing Pay-per-click (PPC) search engine marketing (SEM) campaigns are a popular way to start driving search traffic to your site right away. There are many benefits to PPC campaigns. They’re very measurable, flexible, immediate and customizable. However, they’re also very competitive, increasingly complex and time consuming to manage, and despite appearances to the contrary, PPC campaigns require planning to be effective. This is where we come in.

	A PPC engagement with Amplify Interactive typically consists of the following services: PPC Campaign Development Pay-per-click programs are available through a number of search engines. In addition to Google, Yahoo & MSN, there are several other options for 2nd-tier and industry-specific PPC programs. Amplify Interactive will work with you to determine the most appropriate programs for your business. In addition to program selection, several other considerations must be made when launching a PPC program. Keyword list development, ad copy, landing pages, campaign goals and measurement must also be taken into account, Amplify Interactive works with you through all stages of the campaign development and implementation process. PPC Campaign Management Once it’s up and running, a successful pay-per-click campaign requires effective management in order to meet your goals and generate a positive ROI. Our PPC campaign management services include: Management of bids, keywords, ads to your goals Coordination to keep your campaign up to date with your corporate messaging and marketing initiatives Provide campaign recommendations for improvement as opportunities arise, including new programs, bid management software / techniques, recommended metrics, etc. Regular reporting. Conversion data & analytics are used to improve the effectiveness of our campaign management effort Landing Page Optimization Developing dedicated landing pages for your PPC campaign is a best practice that we strongly encourage our clients to employ, and can dramatically improve conversion rates. Using the new Google Website Optimizer (multi-variate testing) platform and Amplify Interactive's testing methodology, we'll find the ultimate combination of images, text and call to action for your landing pages that will maximize your PPC spend. What To Expect On average, it takes around 3-4 weeks to properly do our research, generate recommendations, review implementation, and launch a campaign. Once the campaign is live, we usually see results immediately, however we refine your campaign on an ongoing basis to maximize results. We don’t mark up click fees, so there’s no incentive for us to artificially inflate your budget or bids. In some cases, it will be necessary to support your campaign with automated bid management software at an additional cost. We don’t mark this cost up either. page top		Case Studies See how we’ve helped our clients with effective PPC campaigns certifications & memberships Newsletter Registration