Capturing Market Share in a Recession with SEM
In this webinar you will learn why having a search engine marketing (SEM) strategy is critical to your ability to succeed in a down market. You will also learn about the key components of a search engine marketing strategy and even a few practical SEM tips
 Download PDF File
Back to Basics Search Engine Optimization (SEO)
Presented by Blu at a SEMpdx hot seat event on 10/14/08. Covers the fundamental elements of search engine optimization including how to properly implement common optimization elements into a Web site.
Download PDF File
Using SEO to Make Your PR Efforts Work Harder for You
Presented at a Business Wire media luncheon “REACH FOR THE TOP Oregon! Learn About Search Engine Optimization (SEO) with a panel of experts” on 5/15/08. Covers SEO basics, press release optimization, news rooms and more.
Download PDF file
Making Your Website Work Harder for You
SEM for the Oregon Wine Industry
Presented at the Oregon Wine Symposium in Eugene on 2/12/08. Covers SEM basics and specific pointers for wine merchant Web sites. For a recap of the event and our presentation – see our blog post: Event Recap: Oregon Wine Industry Symposium
Download PDF file
SEM Building Blocks
Presented at the Innotech eMarketing Sumit on April 25, 2007. Covers fundamentals for building a comprehensive search engine marketing (SEM) program including SEO, Link Development & PPC fundamentals.
Download PDF file
“Content Is King!”
Presented at Search Engine Strategies NYC on April 13, 2007. To illustrate what content is and why it matters not only to search engines, but to visitors and ultimately conversion as well - I presented case studies on clients Tripwire (B2B) & TheFertileSoul (B2C). The session description reads: “Content, content, content! That's all you've heard from speakers throughout the show -- that good content is crucial. But what exactly is good content? This session looks at how to go beyond selling. Offering useful, substantial information can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building.
Download PDF file
Optimizing Press Releases for Search Engines
Read the entire article
How To Squeeze SEO Results Out of Your Existing Site
Presented to the American Marketing Association’s Portland chapter (or however you’re supposed to reference AMA-PDX) on March 6, 2007. Covers SEO fundamentals, easy-to-implement tactics, link development, associated examples & case studies
Download PDF file
Link Development Strategies & Case Studies
Presented at SEMpdx SearchFest 07 on March 7, 2007. Covers practical link development strategies & case studies.
Download PDF file
|
