Featured Recent Presentation
SEO + User Experience: Like Peanut Butter & Chocoloate
Presented by Ben at the Seattle Interactive Conference.
This presentation is a specific case study on how we combined SEO best practices with improvements in the user experience to generate results.
How to Set Up Campaigns on Google’s Display Network
Presented by Ryan for an SEMpdx PPC event.
This presentation covers a quick, easy, and effective way to set up campaigns on Google Adwords Display Network.
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How to Win Rankings & Influence Search Results
Presented by Ben for the PDXTech4Good.
This presentation covers the current search results landscape and SEO tips and tricks for staying relevant in the era of Google Plus and Google Search, Plus Your World.
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SEO + Social Media = Killer Online Marketing
Presented by Ben for the Portland Business Journal’s Biz Dev Seminar Series.
This presentation covers why search is so effective, how SEO and Social Media can work together, and what’s in store for the future of search.
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Capturing Market Share in a Recession with SEM
In this webinar you will learn why having a search engine marketing (SEM) strategy is critical to your ability to succeed in a down market. You will also learn about the key components of a search engine marketing strategy and even a few practical SEM tips
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Google AdWords Tips You Can’t Live Without
In this webinar you will learn the basics of what makes a successful Google AdWords campaign. Primarily covers quality score and why it means EVERYTHING when it comes to success with your Google AdWords campaigns.
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SEO Tips for Universal Search
This presentation covers SEO tips for “universal search”. In other words, how to do SEO for “alternate” (non-text) content, which can improve your placement in search engines and/or help you gain more visibility with your content across the Web. Focuses primarily on image & video but touches on flash, audio (podcasts) and more.
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Back to Basics Search Engine Optimization (SEO)
Presented by Blu at a SEMpdx hot seat event on 10/14/08. Covers the fundamental elements of search engine optimization including how to properly implement common optimization elements into a Web site.
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Using SEO to Make Your PR Efforts Work Harder for You
Presented at a Business Wire media luncheon REACH FOR THE TOP Oregon! Learn About Search Engine Optimization (SEO) with a panel of experts on 5/15/08. Covers SEO basics, press release optimization, news rooms and more.
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Making Your Website Work Harder for You
SEM for the Oregon Wine Industry
Presented at the Oregon Wine Symposium in Eugene on 2/12/08. Covers SEM basics and specific pointers for wine merchant Web sites.
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SEM Building Blocks
Presented at the Innotech eMarketing Sumit on April 25, 2007. Covers fundamentals for building a comprehensive search engine marketing (SEM) program including SEO, Link Development & PPC fundamentals.
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Content Is King!
Presented at Search Engine Strategies NYC on April 13, 2007. To illustrate what content is and why it matters not only to search engines, but to visitors and ultimately conversion as well – I presented case studies on clients Tripwire (B2B) & TheFertileSoul (B2C). The session description reads: Content, content, content! That’s all you’ve heard from speakers throughout the show — that good content is crucial. But what exactly is good content? This session looks at how to go beyond selling. Offering useful, substantial information can be a key to long-term success with search engines and visitors. We’ll show you good content to help you visualize what you should be building.
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Optimizing Press Releases for Search Engines
Learn some tips on how to optimize your press releases.
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How To Squeeze SEO Results Out of Your Existing Site
Presented to the American Marketing Association’s Portland chapter (or however you’re supposed to reference AMA-PDX) on March 6, 2007. Covers SEO fundamentals, easy-to-implement tactics, link development, associated examples & case studies
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Link Development Strategies & Case Studies
Presented at SEMpdx SearchFest 07 on March 7, 2007. Covers practical link development strategies & case studies.
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