Social Media Monitoring Tool Overview
This presentation is for the private use of Amplify Interactive’s clients. It gives a brief introduction and overview of our social media monitoring tool. This is just an overview to get you started with the tool and hopefully to spark ideas and conversation about how to harness it’s power to improve your marketing. Ask your account manager questions related to your specific application.
Please watch the video, then read the content below for next steps:
PLEASE NOTE: Trial access is limited to 60 days.
Your login details:
http://sm2.techrigy.com/amplifyinteractive/Default.aspx
Login: your email address
Password: changeme
Getting Started:
- We highly recommend that you watch this short orientation video
- Schedule some time with your account manager for a more in-depth overview and to talk about possibilities & next steps
The most obvious ways to use the reporting are:
- Keyword data and mentions to identify keyword and content opportunities and trends for search and social efforts on your behalf
- Link opportunities. Turns out – the sites and communities where your brand and your competitor’s brand are mentioned are great for identifying link and sponsorship opportunities.
- Keeping an eye on your reputation. We’ve been able to help a few clients identify, prioritize and deal with negative mentions about their brand.
- Identifying sales, marketing & support opportunities. You’d be amazed at how many opportunities there are for getting involved in a conversation where people are looking for what it is that you do or sell.
- Quantifying the impact of more traditional marketing efforts. Press releases, advertisements & promotions should be generating buzz online as well… Our tool makes it easy to tell.
- And last but not least – we can effectively use this tool in a workflow setting to implement & execute a social media campaign. Twitter & blogging strategies are the low hanging fruit, but there is so much more that can be done.
Notes
This introductory reporting is set up for a very basic set of searches for your brand, your competitors, and an industry term or two. Under a fully supported program, we would add more specific searches for your brand, your products/services, your competitors and their products and services and even some industry terms. As you’ll see – the tool is excellent for competitive intelligence, identifying and engaging influencers, and for identifying opportunities for content, customer service, and even lead gen & sales.
Social media & SEM: The reality of SEO these days is that search engines are looking to incorporate signals from social media sources and online communities – so it’s becoming more and more important to take advantage of those opportunities to improve SEO. If we haven’t talked to you about a social media marketing program to support SEO – it’s probably time to do so. As you’ll see – whether you’re paying attention or not, the bulk of mentions about our clients are happening on Twitter and other social platforms. Simply having a profile is not enough.
Pricing
While we’re more interested in building a more comprehensive program around the ideas and the opportunities that the tool presents, we also recognize that you may just want to be able to access and enhance the reporting on an ongoing basis.
Basic Monitoring & Reporting: Starting at $300/month*
- Continues the program as you’re experiencing it now including login access, daily/weekly summary emails
- Plus we will add and modify searches. Unlimited searches/categories
- Plus technical support
- Discounted pricing for contracts 6-months or longer
- Addition of charts, key mentions & analysis your regular monthly reporting
* Introductory pricing available during the free trial only. Pricing will increase in June. Pricing will ultimately depend on how many mentions your profile accumulates and the level of analysis, reporting & supporting service you want from Amplify.
