Category Archive for: ‘SEO’

Processes, Tips & Tools: Creating Personas for Marketing


Creating personas can be valuable and powerful for improving your marketing efforts. This post is a round up of some really valuable resources for creating personas. Creating Personas Check out this case study by the Amplify Interactive team: Creating Personas Improves PPC Campaign Performance by 152%! Case study from our own team here at Amplify Interactive demonstrates the power of …

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Local SEO: Presentation on Top Ranking Factors


On January 9th, I presented at the Pearl District Business Association‘s member meeting on behalf of SEMpdx. I went over the top ranking factors for Local SEO which is an essential aspect of digital marketing for the businesses in the Pearl. Below is the annotated slide deck from the presentation: Local SEO Basics from Amplify Interactive Amplify Interactive offers Search …

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Jessica’s SEO Rundown – 12/19/2012


In this post of “Jessica’s SEO Rundown” – Broken Link Building, Questions About SEO, and Holy Tweets. The Broken Link Building Bible This a wonderful blog post on SEOmoz regarding broken link building. It’s a huge post, with tons of great tools, tricks, and strategy ideas on how to get this type of link building campaign running. Not to mention …

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Jessica’s SEO Rundown – 11/20/2012


In this post of “Jessica’s SEO Rundown” – Content Launch Checklist, Bing Webmaster Tools Alerts, and the Importance of Verified Google+ Pages. Bing Webmaster Tools: Stay On Top of Critical Issues with New Crawl Error Alerts Bing announced at the beginning of the month that they will be sending out new crawl error alerts to their users. New alerts include:/p> …

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B2B & Inbound Marketing Tips: Content Marketing Edition


  The focus of today’s B2B & Inbound marketing  roundup is content marketing. I’ve rounded up a few recent B2B content marketing studies, tips & tricks and infographics. I KNOW I missed something – comment with your link to something recent for B2B content marketing. B2B Content Marketing Stats & Charts This study by Content Marketing Institute and MarketingProfs highlights …

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