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Category Archive for: ‘Web Analytics’

Web Analytics Strategy – Part 2

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Got a Web Analytics Strategy? Get Ready for Some Numbers! This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics“ I was recently discussing a campaign with a client. We were going through the campaign strategy and what was working and where improvements could be made and listing off all …

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Web Analytics Strategy – Part 2

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Got a Web Analytics Strategy?  Get Ready for Some Numbers! This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics“ I was recently discussing a campaign with a client.  We were going through the campaign strategy and what was working and where improvements could be made and listing off all …

Read More

Web Analytics Strategy – Part 1

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Making the Most of Your Web Analytics Every organization that has a website, regardless of size, should know what that website is contributing to the business. Analytics reports are designed to help you see that. However, knowing what information you need your analytics report to tell you is most important. Building a Web analytics strategy to help uncover those key …

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Web Analytics Strategy – Part 1

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Making the Most of Your Web Analytics Every organization that has a website, regardless of size, should know what that website is contributing to the business.  Analytics reports are designed to help you see that. However, knowing what information you need your analytics report to tell you is most important.  Building a Web analytics strategy to help uncover those key …

Read More

Don’t short-change your analytics

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At Amplify Interactive, we look at statistical history when drawing comparisons to current analytic and pay-per-click numbers.  The search behavior of the world populace is a wild and wacky one; there are dips and gains.  Most of the time, you can predict lower or higher search volume for any given month for an industry-set of search terms by looking at …

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