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Category Archive for: ‘Web Analytics’

Basic Google Analytics Presentation

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On April 18th, I had the privilege of presenting at the first After Hours Monthly Event for the East Portland Chamber of Commerce. I went over basic website analytics data, the “out of the box” setup of a Google Analytics account, the standard reports that come with the account, and some of my favorite custom dashboards. Below is the annotated …

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Google Analytics Part 2: Standard Reports & Key Metrics

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Back in February, I started a series of blog posts that detail different aspects of Google Analytics. Part 1 focused on the basic setup of Google Analytics. Part 2 is going to look at the standard reports that come with a Google Analytics account, as well as definitions of key metrics that are used in website analytics. If you followed …

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Google Analytics Part 1: Basic Setup

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When people find out what I do, I get the same couple of questions: Can you optimize my website? Can you do it for $100? Do I really need to be on social networks? My AdWords campaigns are all screwed up, can you help me with them? How can I get my Google Places account to merge with Google+ Local? …

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Web Analytics Strategy – Part 3

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Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1). And once you have created …

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Web Analytics Strategy – Part 3

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Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1).  And once you have created …

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