As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included. According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing …
Read MorePower of the Almighty Blog: Part III 0
Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resources… With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you …
Read More5 Ways Negative Reviews Help Your Site – Marketing Pilgrim 0
Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”. I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site. The upshot – comments are an opportunity to …
Read MorePower of the Almighty Blog: Part II 1
In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of …
Read MoreOops, I Just Stumbled Right Over Your Del.icio.us Site… 0
Just re-read this article and decided I wanted to share: Del.icio.us and StumbleUpon: A Social Media Primer Great little overview of why & how these sites fit into a social media marketing strategy. For those who don’t know, del.icio.us is a social bookmarking site where you save your bookmarks to the Web, tag them, and …
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