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Category Archive for: ‘Social Media’

Build Authority for SEM Success

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I provided a guest post NWSEM’s blog where I talk about how we use the concept of building authority to shape how we work on clients & campaigns. The article highlights how this approach applies to the interplay between SEO, PPC & Social Media and features some interesting stats. Attain SEM Success Through Authority “The driving principles of SEO have …

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Quick Tips On How To Optimize Your Feedburner Feed

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If you have an RSS feed, you should (if you haven’t already) go set up a Feedburner account and burn that feed. What does Feedburner do, exactly? Well, simply put, it dresses up your RSS feed, gives you greater control over the look and feel and gives you the ability to set-up email subscriptions. Sounds good, doesn’t it? Here are …

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Search Engine Marketing in 2010

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Part of what makes search engine marketing such a unique and interesting industry is that it’s constantly evolving. That being said, 2010 will be no different. Here is what the team from Amplify Interactive thinks will happen with SEM in 2010: Ben It’s easy to jump on the bandwagon here and just say the words “social media” – everyone is …

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Online Reputation Management Tips for Terry “Tank” Johnson

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I was recently watching a rerun episode of HBO’s “HardKnocks” featuring the Cincinnati Bengals, and Terry “Tank” Johnson asked a great online reputation management question during a team session with what must have been a PR person. Anyway – she was talking about the idea of “anything you do can get posted online and live forever”. It was at this …

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Online Reputation Management Tips for Terry “Tank” Johnson

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I was recently watching a rerun episode of HBO’s “HardKnocks” featuring the Cincinnati Bengals, and Terry “Tank” Johnson asked a great online reputation management question during a team session with what must have been a PR person. Anyway – she was talking about the idea of “anything you do can get posted online and live forever”. It was at this …

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