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5 Guidelines for Effective Hashtag Marketing, According to Peter Stringer
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Happy Spring and welcome to the April edition of ‘According To’! This month’s post is a great change of pace from previous posts in the series and features Peter Stringer, the Senior Director of Interactive Media for the Boston Celtics. Peter is providing his top five tips for effective hashtag marketing based on his experience with hashtag campaigns for the …
Read MoreJessica’s Social Media “Likes” – 04/19/2012
In this post of “Jessica’s Social Media ‘Likes’” – New LinkedIn Features, Google+ Facelift, and Uses for Facebook Timeline. Get ready to “like!” Business Insider: LinkedIn Rolls Out New Targeted Follower Tools For Marketers LinkedIn is launching two new features for those of you who have people following your company: “Targeted Updates” and “Follower Statistics.” Targeted Updates will give companies …
Read MoreJessica’s Social Media “Likes” – 03/20/2012
In this post of “Jessica’s Social Media ‘Likes’” – Social Tracking on Google Analytics, Pinterest Profiles, and Facebook stuff. Get ready to “like!” Monitor Which Social Networks Your Visitors Are Logged Into With Google Analytics This is a great article showing you how to track how many of your visitors are actively using Facebook, Google+, or Twitter. The set up …
Read MoreJessica’s Social Media “Likes” – 02/28/2012
In this post of “Jessica’s Social Media ‘Likes’” – SearchFest 2012 Social Tracks, Pinterest Tips, Creating Content, and LinkedIn Company Presence. Get ready to “like!” SearchFest 2012 For those of you who don’t know, SearchFest is Portland, Oregon’s premier search marketing and social media conference. If you didn’t know this, you probably missed it and let me tell you, there …
Read More4 Ways Google+ Now Is Critical To Your Search Strategy
Google recently announced Google Search Plus Your World (SPYW), which is their attempt to make organic search engine results become more-personalized based on your social relationships (via Google+). What this means is that Google is inserting more social signals into the search engine results page based on your activity with Google+. This can impact how organic rankings look for you …
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