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Category Archive for: ‘Social Media’

5 Social Media Tools I Can’t Live Without, According to Ian Lurie

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Welcome back, readers! The May edition of ‘According To’ features Ian Lurie, an expert on internet, search, and social media marketing. Ian is founder and CEO of Portent Inc., an interactive marketing agency in Seattle, Washington. I was able to see Ian share his Dungeons and Dragons Guide To Social Media at a SEMpdx event this past October and am …

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Overwhelmed by Social Media?

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I was recently interviewed by NeighborhoodNotes.com on the topic of “Choosing the Right Social Media Platform For Your Business” for their “Indie Business” section. The premise was that a lot of small business owners feel overwhelmed by social media. This is not a new theme when it comes to social media – it can be overwhelming and we know it. But …

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5 Guidelines for Effective Hashtag Marketing, According to Peter Stringer

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Happy Spring and welcome to the April edition of ‘According To’! This month’s post is a great change of pace from previous posts in the series and features Peter Stringer, the Senior Director of Interactive Media for the Boston Celtics. Peter is providing his top five tips for effective hashtag marketing based on his experience with hashtag campaigns for the …

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Jessica’s Social Media “Likes” – 04/19/2012

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In this post of “Jessica’s Social Media ‘Likes’” – New LinkedIn Features, Google+ Facelift, and Uses for Facebook Timeline. Get ready to “like!” Business Insider: LinkedIn Rolls Out New Targeted Follower Tools For Marketers LinkedIn is launching two new features for those of you who have people following your company: “Targeted Updates” and “Follower Statistics.” Targeted Updates will give companies …

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Jessica’s Social Media “Likes” – 03/20/2012

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In this post of “Jessica’s Social Media ‘Likes’” – Social Tracking on Google Analytics, Pinterest Profiles, and Facebook stuff. Get ready to “like!” Monitor Which Social Networks Your Visitors Are Logged Into With Google Analytics This is a great article showing you how to track how many of your visitors are actively using Facebook, Google+, or Twitter. The set up …

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