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Category Archive for: ‘Social Media’

Power of the Almighty Blog: Part III

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Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resources… With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a …

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5 Ways Negative Reviews Help Your Site – Marketing Pilgrim

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Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”. I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site. The upshot – comments are an opportunity to improve and they lend a …

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Power of the Almighty Blog: Part II

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In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of urgency or a call to …

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Oops, I Just Stumbled Right Over Your Del.icio.us Site…

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Just re-read this article and decided I wanted to share: Del.icio.us and StumbleUpon: A Social Media Primer Great little overview of why & how these sites fit into a social media marketing strategy. For those who don’t know, del.icio.us is a social bookmarking site where you save your bookmarks to the Web, tag them, and share them with others. StumbleUpon …

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Recap: PRSA’s “Understanding Real-Time Media” Event

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Last evening, Kristin and I attended the first technology event held by the Portland branch of PRSA (Public Relations Society of America). The title was “Understanding Real Media“, which had two sessions: Leveraging Video as a Social Media Choice Reputation Management Through Measurement and Monitoring Being PR professionals, the presenters made very compelling cases on why traditional media and PR …

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