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Power of the Almighty Blog: Part III
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Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resources… With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a …
Read More5 Ways Negative Reviews Help Your Site – Marketing Pilgrim
Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”. I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site. The upshot – comments are an opportunity to improve and they lend a …
Read MorePower of the Almighty Blog: Part II
In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of urgency or a call to …
Read MoreOops, I Just Stumbled Right Over Your Del.icio.us Site…
Just re-read this article and decided I wanted to share: Del.icio.us and StumbleUpon: A Social Media Primer Great little overview of why & how these sites fit into a social media marketing strategy. For those who don’t know, del.icio.us is a social bookmarking site where you save your bookmarks to the Web, tag them, and share them with others. StumbleUpon …
Read MoreRecap: PRSA’s “Understanding Real-Time Media” Event
Last evening, Kristin and I attended the first technology event held by the Portland branch of PRSA (Public Relations Society of America). The title was “Understanding Real Media“, which had two sessions: Leveraging Video as a Social Media Choice Reputation Management Through Measurement and Monitoring Being PR professionals, the presenters made very compelling cases on why traditional media and PR …
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