Category Archive for: ‘Social Media’

Internal wiki collaboration = a reason for elation & celebration


What comes to mind when I say wiki? Perhaps Wikipedia, the online user-created & edited encyclopedia. Maybe your answer is weird or even mysterious because the wiki-language is foreign to you. Whatever comes to mind, you probably already know that wikis are set up to be extremely contributor-driven, be it by creating pages, associations between pages (i.e. Multnomah Falls and …

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SEO for PR


I was recently asked by a friend in the PR sector to come and speak with their PR team about SEO for PR. In the process of gathering information and recalling my own experience with assisting clients to make their PR efforts SEO friendly, I thought I would share the parallels between SEO and public relations because, quite honestly, SEO …

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Who Needs a Blogging Strategy? Beginners.


Well that may be a bit overstated. Let me explain. I do think you need a general understanding of what your blog is going to be about. In a corporate setting or a setting where you have multiple authors, you need a an understanding about common sense and what is & isn’t acceptable subject matter (like disclosing confidential information). But …

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Why user reviews are like the top layer of your Momma’s lasagna


It’s great to have your business and / or products listed in directories across the internet. It gives you increased online exposure and the ability to be seen as a solution for an individual looking for a type of product you sell. But with a negative user review right next to your listing, it could spell disaster… kind of like …

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Diversify Your Links Part 1: The “New” Link Development?


Co-authored by Kristin Wall You’ve reached the end; you’ve searched the internet and obtained links from essentially every site for your niche. Don’t cry: diversify! For many search marketers, traditional link building is the only link building strategy in their “portfolio.” Spending your time getting many low-quality links for the sake of getting a large bulk of links is a …

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