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Category Archive for: ‘Social Media’

New Case Study! Supporting International Growth with Facebook

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This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. This initiative led to a 500% increase in engagement on Facebook, and drove increases in website visitors and pageviews. Case Study: Increasing Engagement with Facebook from Amplify Interactive Client Profile  Climax Portable builds portable precision machining & welding tools that are …

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New Google+ Dashboards

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Google has been talking about adding a dashboard to their Google+ pages for a long time. Last week, they finally pushed them live. There seem to be two versions of the dashboard: one for pages classified as local businesses and one for all other classifications / non-local pages. The dashboard contains what Google is calling “cards” of data which at …

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How to Create a Facebook Business Page

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The first question to ask is why use Facebook as a marketing medium for your business in the first place. Yes, nearly everyone you know is on Facebook. But, is this a good enough reason to create a business page. How about we back up that intuition by reviewing some business statistics that show why a Facebook business page does …

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Ashley’s Social Media Snapshots – 12/04/12

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Can you believe that it is December already?!? Hopefully everyone has recovered from all of the turkey, leftovers, and Black Friday shopping. I’ve been getting ready for the holidays and tried to spruce up my desk with some lights and a USB powered festive tree. In my last post of 2012, “Ashley’s Social Media Snapshots” covers: Instagram Embeddable Badges, LinkedIn API, …

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Ashley’s Social Media Snapshots – 11/06/2012

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Happy Election Day! In this post of “Ashley’s Social Media Snapshots” – Google+ Hangouts Enhanced, Instagram Introduces Web Profiles, LinkedIn Announces Video Ads, and Twitter Gets its Own ‘Like’ Button. Google+ Hangouts Enhanced The most recent update to Google+ Hangouts introduces a new layout and features that give the user more control in their Hangout experience. Invites, chats, and apps …

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