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SES NYC Session: Content Is King!
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Yes, I’m writing about my own session. Despite being the first session on the last day of the conference, and on a Friday to boot – my session went well and attendance was better than I imagined it would be. The session description reads: Content Is King!: “Content, content, content! That’s all you’ve heard from speakers throughout the show — …
Read MoreSES NYC Session: Converting Visitors Into Buyers
This session provided some very good, detailed information on factors in conversion, benchmarking, testing and improvement. Presenters Bryan Eisenberg with FutureNow, Inc. and Mike Sack with Idearc provided a well-worn but informative set of content and ideas that served as a solid foundation for improving one’s own conversion effort The biggest takeaways from Bryan Eisenberg’s presentation were simple & practical …
Read MoreSES NYC Session: Web Analytics & Measuring Success
Always a hot topic for us web site marketers, analytics & measurement was a pretty good session, but didn’t really break any ground for me personally. Good examples and practices were espoused throughout. Conference regular, and a personal favorite of mine, Stacy Williams delivered a comprehensive run-down of integrating analytics with campaigns and used examples from her own site and …
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