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Category Archive for: ‘SEO’

What is the SEO Value Proposition?

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Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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Study: Customer Reviews Increase Web Sales & Improve SEO

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eMarketer posted the results of a study by Bazaarvoice & e-consultancy titled “Social Commerce Report 2007″.  The report credits customer product reviews with improving conversion rates, site traffic and average order values. UGC, Customer Reviews & Adoption While the study points to great benefits for those who show consumer reviews on their sites, only 28% of the respondents in the …

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IT Buyers & Search Engines

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A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information 65% of IT marketers use …

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Ask and You Shall Receive

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  It’s been an interesting show between Google, the ever prevailing search engine leader & the little engine that could, Ask Jeeves. Each launched a new & improved version of their new search platforms nearly 6 weeks ago. According to some, Ask is starting to gain some momentum & it’s new system is “a much bolder and better advance in …

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Untended Domain Issues Can Cripple Your SEO Efforts

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Placing the same content on a number of different domains doesn’t help you – it hurts you in the long run. Erik Dafforn recently covered the issue of domain mirroring in a recent ClickZ article titled Domain Mismanagement Plagues Search Performance. In many cases, companies know that this doesn’t provide much, if at all, improvement for search engine rankings… but …

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