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Category Archive for: ‘SEO’

Home / SEO

Innotech: “SEM Building Blocks” Podcast Now Online 0

Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf  of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing …

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Posted on: 05-22-2007
Posted in: Events, PPC, SEM / E-marketing, SEO

Domains & SEO Best Practices for Blogs 1

I got an email from a colleague at another e-marketing agency here in town. In the email he asked: Q: “Hey, what are thoughts on the best SEO practice for a company/corporate blog: Sub-domain vs. different domain? Which one will increase rankings most? A: “All ships rise with the tide… By putting it on your …

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Posted on: 05-18-2007
Posted in: Links & Viral, SEO

The 7 Secrets of RSS and SEO – SEMpdx Event Recap 0

Paul Colligan presented seven secrets of RSS and SEO at the May 8th SEMpdx event held at The Portland EcoTrust Building. It was an informative evening about the positive ways search engine marketers can use RSS to benefit SEO. Here are some key takeaways Amplify gleaned from Paul’s presentation: – RSS helps improve the ISYOT …

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Posted on: 05-16-2007
Posted in: Events, SEO

12 Actionable Things to Measure on Your Website 0

A recent article in Larry Chase’s Web Digest for Marketer’s pointed to some obvious and not so obvious items to keep in mind when evaluating the success of any website. At Amplify we have a core list of measurable items, but will tailor the KPI’s according to the client. This is a fairly comprehensive list …

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Posted on: 05-10-2007
Posted in: SEM / E-marketing, SEO

Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques 0

The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for …

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Posted on: 05-4-2007
Posted in: Events, PPC, SEM / E-marketing, SEO
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