Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing …
Read MoreThe 7 Secrets of RSS and SEO – SEMpdx Event Recap 0
Paul Colligan presented seven secrets of RSS and SEO at the May 8th SEMpdx event held at The Portland EcoTrust Building. It was an informative evening about the positive ways search engine marketers can use RSS to benefit SEO. Here are some key takeaways Amplify gleaned from Paul’s presentation: – RSS helps improve the ISYOT …
Read More12 Actionable Things to Measure on Your Website 0
A recent article in Larry Chase’s Web Digest for Marketer’s pointed to some obvious and not so obvious items to keep in mind when evaluating the success of any website. At Amplify we have a core list of measurable items, but will tailor the KPI’s according to the client. This is a fairly comprehensive list …
Read MoreInnotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques 0
The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for …
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