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Category Archive for: ‘SEO’

The evolution of the search engine result page (SERP)

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Read a fairly interesting article over at ClickZ today – SERP Position: Myth vs. Reality. Aside from getting into some history about how search result pages looked back in the day &about how PPC bidding used to work (man, the glory days of going into Overture and having bidding wars… now we have quality score, CTR & maximum cost per …

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The Google Dance is Back: Google Algorithm Update (“Dewey”)

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I feel like I’m writing an awful lot about Google lately. Add this one to the list I guess. You may have noticed some changes to your rankings or listings with Google lately. I know that the results for “Amplify Interactive” have changed quite a bit, and quite frequently over the last several days. Changes for US have included: Brand …

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Why Are There Two Search Boxes on Google?

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I was really perplexed the other day when evaluating the competition on search results pages and I saw a search result that looked like this one for “FBI” (No, we’re not competing with the FBI – the search has been changed to protect a client development project under NDA):   Wha? Where did this 2nd search box come from!? Well, …

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Diversify Your Links Part 2: How to Build Your Diversified Link Building Strategy

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co-authored by Kristin Wall In Part 1 of “Diversify Your Links“, we talked about the “new” link development & the idea of social link building, and the types of links that search engines (and end-users) find valuable. Now, we want to address the elements that are needed to build a successful “social” link campaign.

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Why Ranking Reports Shouldn’t Be Your Sole Measure of Success

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More often than not, individuals equate how well their site ranks to how successful their SEO campaign has been. We’ve been trying to get this out of the head of our current clients for months now. Well, not they won’t just have to listen to us saying it, seeing as how longtime SEO Jill Whalen has written a post about …

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