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Category Archive for: ‘SEO’

The faster load, the better

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Some news out of this week’s Pubcon Conference in Las Vegas. It seems as if fast load times for your website might have a positive effect in influencing your search rankings. That all being said, having slow page load times seemingly will not negatively impact your rankings. Source. This is reported to have come from Matt Cutts, head of the …

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How to Boost the Effectiveness of Your SEM Campaign

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The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that  shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as well – demonstrating greater efficiency …

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Yahoo! and Microsoft’s Bing Team Up to Take On Google

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Finally – maybe Google will get a run for it’s money. I love Google as much as the next guy, but it’s been tough to watch the rest of the “competition” get left so far behind in the dust. As you can read in this article on Search Engine Watch “It’s Official: Microsoft and Yahoo! Finally Strike a Search Deal” …

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Which should come first: the search term or the content?

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All too often, SEO & site development efforts are out of sync. It’s a common complaint among SEO’s that a client will come to them with a Web site in hand and say “optimize this”. Whereas SEO’s would prefer it if the client would ask first and say “what content do we need to develop in order to have a …

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SMX Advanced Seattle 2009 Highlights

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SMX Advanced Seattle 2009 ended up being a great educational & networking experience. While I go to a lot of search engine marketing conferences and educational events, my primary goal isn’t usually to learn something entirely new. In my book it’s a success if I pick up a couple of useful takeaways, a new way of explaining or thinking about …

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