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Category Archive for: ‘SEM / E-marketing’

New Job Posting: Search Engine Marketing Specialist

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Announcing a new job opening: Search Engine Marketing Specialist. See our careers page for more information. Amplify-Interactive, a Portland Oregon search engine marketing agency, is hiring a Search Engine Marketing Specialist. The specialist will have the unique opportunity to help drive this next phase of growth for Amplify Interactive, and learn the fundamentals of search engine & web site marketing …

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Baby Mama, surrogacy & natural infertility treatment

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I understand this blog post may sound a bit… promotional. But what can I say – when I’m at work, I’m dialed into search marketing. And when I’m not at work, I still think about search marketing. So, naturally, I thought about one of our clients (The Fertile Soul) when I watched Baby Mama last weekend, which stars the delightful …

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Who Needs a Blogging Strategy? Beginners.

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Well that may be a bit overstated. Let me explain. I do think you need a general understanding of what your blog is going to be about. In a corporate setting or a setting where you have multiple authors, you need a an understanding about common sense and what is & isn’t acceptable subject matter (like disclosing confidential information). But …

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What’s Hot & What’s Not for Marketing in 2008

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As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included. According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing effectiveness. Consumers have become immune …

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Power of the Almighty Blog: Part II

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In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of urgency or a call to …

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