Ben was quoted in this recent Search Engine Guide article penned by fellow SEMpdx-er Todd Mintz. Todd’s article begins: “Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked …
Read MoreIT Buyers & Search Engines 0
A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information …
Read MoreUse Google Coupons To Get Extra “Pop!” For Your Google Maps Listing 0
So your business is in the search results for any given local Google maps query – that’s great. Why not take five minutes to give your listing a little more visibility by creating a Google Coupon? It’s a quick & efficient way of helping your business stand out amongst the crowd while also giving you …
Read MoreThe 7 Deadly Sins of Social Media 0
Social media is the hot topic these days. As stated by Wikipedia (one of the many social media resources), social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies …
Read MoreStudy: How do B2B Buyers Search? 0
Enquiro recently released an updated study on how B2B buyers use search engines. The key finding is that B2B buyers start with general search engines throughout the purchase cycle, but many move toward vertical search engines as they get closer to making a buying decision. The B2B / vertical search engine of choice varies by …
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