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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Power of the Almighty Blog: Part II
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In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of urgency or a call to …
Read MorePower of the Almighty Blog!
Social media marketing encompasses a wide range of tactics, but which ones really work? Well, it depends on a few things. You have to identify the needs and niche of the client. Having a clear understanding of these things will allow you as the social media guru to market them in places that will allow for the greatest success, versus …
Read MoreThe More You Know: how to track your online ad buys easily & effectively with Google Analytics
Tracking online ad buys on Google Analytics takes a little work with whomever you’re working with to purchase any online buys. But one you get the hang of it, you’ll be tracking your online ad buys on Google Analytics like a pro! Here is a quick little lesson on how to go about configuring a tracking URL so you can …
Read MoreBreakin’ the Law, Breakin’ the Law: Part 2
In Part 1 of this series, I covered some legal issues confronting the pay per click (PPC) search engine marketing. This installment looks at social media & personalization. With the surge of social media & personalization how do we address issues surrounding a searcher’s personal profile & their search data? Access to online profiles has allowed marketers to make assumptions …
Read MoreSEMpdx Giveaway: Pass to Chicago Search Engine Strategies
SEMpdx is giving away a free pass to SES in Chicago. Check the link to get the details & submit your entry.
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