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Category Archive for: ‘SEM / E-marketing’

Search engine optimization is like animal crackers

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I opened up a box of Barnum’s Animals Crackers this morning as a brunch snack and offered my Amplify teammates who braved the “Arctic Toot” this morning some crackers. Ben came over and grabbed a couple.  He commented, “You know, every other kind of animal cracker, be it from a bin or a store-brand or whatnot, just doesn’t compare to …

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How and Why to Use LinkedIn

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I recently had two different discussions with people in entirely different industries asking specifically about LinkedIn. One was simply asking about how to make LinkedIn more useful for them. The other person hadn’t joined LinkedIn but had received a number of requests. So – I thought it would be interesting to explain how I use it and get your feedback …

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New Job Posting: Search Engine Marketing Specialist

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Announcing a new job opening: Search Engine Marketing Specialist. See our careers page for more information. Amplify-Interactive, a Portland Oregon search engine marketing agency, is hiring a Search Engine Marketing Specialist. The specialist will have the unique opportunity to help drive this next phase of growth for Amplify Interactive, and learn the fundamentals of search engine & web site marketing …

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Baby Mama, surrogacy & natural infertility treatment

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I understand this blog post may sound a bit… promotional. But what can I say – when I’m at work, I’m dialed into search marketing. And when I’m not at work, I still think about search marketing. So, naturally, I thought about one of our clients (The Fertile Soul) when I watched Baby Mama last weekend, which stars the delightful …

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Who Needs a Blogging Strategy? Beginners.

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Well that may be a bit overstated. Let me explain. I do think you need a general understanding of what your blog is going to be about. In a corporate setting or a setting where you have multiple authors, you need a an understanding about common sense and what is & isn’t acceptable subject matter (like disclosing confidential information). But …

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