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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
- Blog
Build Authority for SEM Success
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I provided a guest post NWSEM’s blog where I talk about how we use the concept of building authority to shape how we work on clients & campaigns. The article highlights how this approach applies to the interplay between SEO, PPC & Social Media and features some interesting stats. Attain SEM Success Through Authority “The driving principles of SEO have …
Read MorePSU Digital Marketing Breakfast – Free!
I’m speaking at the PSU Digital Marketing Breakfast at PSU on Tuesday February 16 2010 . From the PSU site: “This breakfast is part of a quarterly discussion of digital marketing with industry professionals, moderated this time by the Portland search engine marketing association, SEMpdx.” Our panel should be really great. There’s several folks from the SEMpdx board speaking about …
Read MoreSearch Engine Marketing in 2010
Part of what makes search engine marketing such a unique and interesting industry is that it’s constantly evolving. That being said, 2010 will be no different. Here is what the team from Amplify Interactive thinks will happen with SEM in 2010: Ben It’s easy to jump on the bandwagon here and just say the words “social media” – everyone is …
Read MoreHow to Boost the Effectiveness of Your SEM Campaign
The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as well – demonstrating greater efficiency …
Read MorePresentation: Capturing Market Share In a Recession with SEM
I gave a Webcast presentation for OEN (Oregon Entrepreneurs Network) last week titled “Capturing Market Share in a Recession with SEM“, which we just posted in the SEM resources section of our site. Enjoy! Ben
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