I’m speaking at the PSU Digital Marketing Breakfast at PSU on Tuesday February 16 2010 . From the PSU site: “This breakfast is part of a quarterly discussion of digital marketing with industry professionals, moderated this time by the Portland search engine marketing association, SEMpdx.” Our panel should be really great. There’s several folks from …
Read MoreHow to Boost the Effectiveness of Your SEM Campaign 5
The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as …
Read MorePresentation: Capturing Market Share In a Recession with SEM 0
I gave a Webcast presentation for OEN (Oregon Entrepreneurs Network) last week titled “Capturing Market Share in a Recession with SEM“, which we just posted in the SEM resources section of our site. Enjoy! Ben
Read MoreSearch engine optimization is like animal crackers 4
I opened up a box of Barnum’s Animals Crackers this morning as a brunch snack and offered my Amplify teammates who braved the “Arctic Toot” this morning some crackers. Ben came over and grabbed a couple. He commented, “You know, every other kind of animal cracker, be it from a bin or a store-brand or …
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