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Category Archive for: ‘SEM / E-marketing’

IT Buyers & Search Engines

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A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information 65% of IT marketers use …

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Use Google Coupons To Get Extra “Pop!” For Your Google Maps Listing

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So your business is in the search results for any given local Google maps query – that’s great. Why not take five minutes to give your listing a little more visibility by creating a Google Coupon? It’s a quick & efficient way of helping your business stand out amongst the crowd while also giving you a way to measure how …

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The 7 Deadly Sins of Social Media

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Social media is the hot topic these days. As stated by Wikipedia (one of the many social media resources), social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, …

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Study: How do B2B Buyers Search?

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Enquiro recently released an updated study on how B2B buyers use search engines. The key finding is that B2B buyers start with general search engines throughout the purchase cycle, but many move toward vertical search engines as they get closer to making a buying decision. The B2B / vertical search engine of choice varies by industry and examples include Business.com, …

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Innotech: “SEM Building Blocks” Podcast Now Online

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Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf  of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing such great work. Related Posts: …

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