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SES NYC Session: Searcher Behavior Research Update
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A couple of significant takeaways from this session that I think would influence decisions with regards to search, site content & functionality, etc. One – and it’s fairly obvious but not done a lot – embrace your “advocates”. Brand/product advocates will do a lot of work for you if you give them the tools. Advocates tend to be heavy searchers, …
Read More“Captain Obvious” Newsflash: Search IS Important in Internet Marketing
Those who are actively engaged in internet marketing know just how important search is in an internet marketing project. Millions of search queries are typed in search engines on a daily basis. Obviously, having your site show up in the top rankings of any given search query is important. So I give you SiteProNews’ article “The Importance Of Search in …
Read MoreSES NYC Session: Web Analytics & Measuring Success
Always a hot topic for us web site marketers, analytics & measurement was a pretty good session, but didn’t really break any ground for me personally. Good examples and practices were espoused throughout. Conference regular, and a personal favorite of mine, Stacy Williams delivered a comprehensive run-down of integrating analytics with campaigns and used examples from her own site and …
Read MoreAlert Me, Google! Please!
I’ve noticed that I’ve been receiving less Google Alerts the past week than usual. Turns out I’m not the only one who has noticed a chance. Stoney deGeyter (who presented in SEMpdx SearchFest earlier this month) wrote how he has experienced some disappearing Google Alerts within the past week as well. He can’t seem to even resubscribe to the disappearing …
Read MoreGoogle Loves a Tasty Blogroll (love this title)
Hurry! Everyone jump on the blog bandwagon. But what do you do once you’re on? How do you gain and maintain rank? This is often the moment of truth when it comes to the success or failure of a blog. SEO by the Sea blogger Bill Slawski “found that Google considers blogs to contain three content types: • The content …
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