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Category Archive for: ‘SEM / E-marketing’

Does Your Brand Live Online?

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Online reputation and brand awareness is critical for success in today’s virtual market. Two things have be in place for a brand to have success online: current touchpoints and hitting the ‘sweet spot’ with the consumer. Touchpoints are the vehicles brands use to communicate their message to its target audience. Traditionally these vehicles have been direct mail, signage, brochures, news …

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Drumroll Please… The BEST Day & Time to Send Your Email Is…

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Actually, that’s for you to figure out. However, our email marketing partners over at eROI have recently announced on their Return on Subscriber blog the release of their updated study of email open & click-through rates. If you’re sending out marketing emails – this study will be helpful in picking & choosing when to click send.

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No Slang

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Internet slang consists of slang and acronyms that users have created as an effort to save keystrokes. Terms have originated from various sources including Bulletin Boards, AIM, Yahoo, IRC, Chat Rooms, Email, Cell Phone Text Messaging, and some even as far back as World War II. While it does save keystrokes, Internet slang can prove very hard to read. Here’s …

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Web Page Rankings Lose Rank

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Nielsen/NetRatings announced that they’ll be changing they way they track visitor stats. Currently, advertisers and sites rely heavily on the number of pages viewed by a visitor to determine site traffic and success. However, with the growing popularity of online videos and the use of Ajax software, the quantity of pages viewed has become less relevant. It’s the quality- or …

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Coverage: “What is the Best Way to Learn Search Engine Marketing?”

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Ben was quoted in this recent Search Engine Guide article penned by fellow SEMpdx-er Todd Mintz. Todd’s article begins: “Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how …

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