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Category Archive for: ‘SEM / E-marketing’

Search Engine Reputation Monitoring – Listen and Learn

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A recent article in ClickZ covered an emerging trend in the SEM industry – Search Engine Reputation Monitoring. The practice involves monitoring search engines, blogs, new sites & other online information sources for mentions of your company, trademarks, key personnel, etc. Here at Amplify-Interactive, we take the practice one-step further and actually help clients manage their online reputation – we …

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Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques

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The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …

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Innotech 2007 Session: Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting

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I had the opportunity to sit in on a couple of sessions for this year’s Innotech Conference here in Portland, Ore. I plan to write a couple of blog entries detailing each session I was able to attend & highlight one key takeaway from each. The first session I attended was the Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting …

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The Best Keywords Ever

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How do you determine what keywords are going to get you the most traffic, clicks, and conversions? According to Stoney deGeyter, contributing writer for Search Engine Guide, keyword success depends on the campaign goals.  In a perfect world, every marketer would like to have all of the above. But this world is far from perfect, so you’ll have to settle …

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Innotech 2007 Presentation Recap: SEM Building Blocks

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As promised, here are some links I wanted to make available for the attendees: http://del.icio.us/Amplify.Interactive/innotech http://www.sempdx.org/ The fact that the InnoTech emarketing summit sold out prior to the first day of the event highlights the interest in the business community here. The two-day conference featured plenty of great content regarding not only search engine marketing, but also email, building community, …

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