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Category Archive for: ‘SEM / E-marketing’

Paid Links, Universal & Blended Search, SES San Jose

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I posted up some search industry news & discussion points from our SEMpdx networking event last night. Topics include paid links,  universal search and SES San Jose. Head on over to the SEMpdx blog and join the discussion!

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How Do You Build a Successful Social Network?

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How do you choose where & how to focus your “social” energy? New tools and applications are released or updated nearly every week. And just when you think you’ve mastered one arena, a new one crops up. So many resources, so little time. How do you make the most of your networking efforts? It comes down to quality versus quantity. …

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‘Bounce Rate’ as the Sexiest Web Metric Ever?

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As search engine marketers, we’re constantly evaluating the success of our campaigns using various metrics like search engine referrals, traffic from links, conversion rates, and various breakdowns by source of traffic etc. For some of these – we use some visitor engagement metrics and bounce rates as a way to determine whether the type of traffic we’re getting is the …

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Study: Customer Reviews Increase Web Sales & Improve SEO

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eMarketer posted the results of a study by Bazaarvoice & e-consultancy titled “Social Commerce Report 2007″.  The report credits customer product reviews with improving conversion rates, site traffic and average order values. UGC, Customer Reviews & Adoption While the study points to great benefits for those who show consumer reviews on their sites, only 28% of the respondents in the …

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Social Networking Stats – MySpace is Annoying, but People Love It

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This interesting article in eMarketer “Social Networking Consuming More Time” offers up a few great nuggets of information: Top 20 Social Networking Sites in the US, Ranked by Attention (% share of attention combined with thousands of monthly visitors). It should come as no surprise that MySpace dwarfed the competition with regards to these numbers. I think that has a …

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