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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
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Innotech: “SEM Building Blocks” Podcast Now Online
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Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing such great work. Related Posts: …
Read MoreBookmarketing – did you hear it here first?
Bookmark marketing, not marketing for books. Did I just coin a new term for marketing a site on places like del.icio.us, wikipedia & other web 2.0-social-media-ugc-whiz-bang sites?
Read More12 Actionable Things to Measure on Your Website
A recent article in Larry Chase’s Web Digest for Marketer’s pointed to some obvious and not so obvious items to keep in mind when evaluating the success of any website. At Amplify we have a core list of measurable items, but will tailor the KPI’s according to the client. This is a fairly comprehensive list of actionable items: Segment Your …
Read MoreOnline Reputation Management Begins Offline
As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today. Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon restaurant and the impact of …
Read MoreSearch Engine Reputation Monitoring – Listen and Learn
A recent article in ClickZ covered an emerging trend in the SEM industry – Search Engine Reputation Monitoring. The practice involves monitoring search engines, blogs, new sites & other online information sources for mentions of your company, trademarks, key personnel, etc. Here at Amplify-Interactive, we take the practice one-step further and actually help clients manage their online reputation – we …
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