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Category Archive for: ‘SEM / E-marketing’

Breakin’ the Law, Breakin’ the Law: Part 1

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What are some of the biggest legal issues search marketers face in PPC advertising? Early on, using someone else’s trademark in your meta tags was considered trademark infringement. Fortunately, standardized policies have been created to help eliminate the “he said, she said” battles. But we still have PPC click fraud, copyright infringement and trademark usage in PPC advertising to contend …

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The ultimate type of advertising (hint: it starts with “word” and ends with “mouth”)

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Picture this: you’re at a family gathering.  Your Uncle Mort is telling your cousin Sally about this wonderful hair-cutting appliance called a Flowbee.  Now, Uncle Morty is a stylish guy… and you’ve noticed that his mullet has been quite tame the last couple of months… so you decide that hey, Uncle Mort’s been chatting up this product, you’ve seen the …

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1, 2, 3, 4, Put Your Search Engine Rankings Report On The Floor

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Matt McGee over at the Small Business SEM blog has a blog post that we 100% agree with titled “Dear Small Business Owners: Put Down Your Ranking Reports.” Matt’s point has been one that we’ve been telling our clients – ranking reports aren’t as useful or powerful as they once were. Why shouldn’t one be too concerned with where one …

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¡Aye Carumba! Amplify’s Recent Blog Post Was ‘Spanishalized’!

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What’s going on here? A brief look at the rising Spanish-speaking search market. Little did we know here at Amplify Interactive that we had a Spanish speaking following! But, as you can see from a comment on a recent post, a Spanish-language blog picked up our post and linked to us. We would like to give a big “¡Muy Bien!” …

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PPC Landing Page Testing and The Joys of Google Website Optimizer

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We’ve recently started doing multi-variate landing page testing via Google’s Website Optimizer. With our first full project under our belts – we’ve been absolutely blown away. The results are one thing, but the ease of running the test has us totally stoked as well. Up until this tool was available, you had two options. Scream, yell & fight with your …

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