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Category Archive for: ‘SEM / E-marketing’

Power of the Almighty Blog!

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Social media marketing encompasses a wide range of tactics, but which ones really work? Well, it depends on a few things. You have to identify the needs and niche of the client. Having a clear understanding of these things will allow you as the social media guru to market them in places that will allow for the greatest success, versus …

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The More You Know: how to track your online ad buys easily & effectively with Google Analytics

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Tracking online ad buys on Google Analytics takes a little work with whomever you’re working with to purchase any online buys. But one you get the hang of it, you’ll be tracking your online ad buys on Google Analytics like a pro! Here is a quick little lesson on how to go about configuring a tracking URL so you can …

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Breakin’ the Law, Breakin’ the Law: Part 2

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In Part 1 of this series, I covered some legal issues confronting the pay per click (PPC) search engine marketing. This installment looks at social media & personalization. With the surge of social media & personalization how do we address issues surrounding a searcher’s personal profile & their search data? Access to online profiles has allowed marketers to make assumptions …

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SEMpdx Giveaway: Pass to Chicago Search Engine Strategies

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SEMpdx is giving away a free pass to SES in Chicago. Check the link to get the details & submit your entry.

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Event Recap: 10/10 SEMpdx Hot Seat

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Once again I put together & moderated another SEMpdx Hot Seat event where we put 5 web sites in front of a panel of search engine marketing experts, and they give the site owner advice on how to improve their SEO. October Panelists: John McPhee – Anvil Media, Inc. Stan Davis – Straight-On Scott Hendison – SearchCommander.com Todd Mintz – …

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