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Category Archive for: ‘Search Industry’

Hiring & Training a New Search Engine Marketer (SEM)

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So, my posting frequency has died off a bit over the last week. Why? Because we’ve landed a few new big projects at the same time that we hired a new employee. Amplify-Interactive is a small SEM firm, and the new hire increases our size by 33%. We’ll be introducing our new guy to the blog in due time, but …

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Great Features of Sphinn – Listed As An Acronym

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Sphinn is a new social media outlet created by Danny Sullivan targeted for search engine marketers. Most of the stories that are being “sphunn” are ones that, naturally, have to do with SEM & SEO (though other articles like “Will It Blend? Iphone edition” show up). It’s a wonderful place to see a “what’s new” for blog posts & articles …

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Sphinn.com launches, SEM’s Immediately Start a Popularity Contest

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Talk about people who love to hear themselves talk, er, type. Sphinn.com – a social networking site targeted at SEM’s – recently launched with little fanfare. However, it didn’t take long for search marketers to go crazy submitting content and experimenting with what will get “Sphinns” (votes) for their posts and push them to the top of the lists. Sphinn …

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Google AdWords (PPC) Is a Waste of Money?

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A recent Google advertising boycott by eBay, as covered by the New York Post, stirred up some interesting discussion around the office. For those who aren’t familiar with the tiff – basically, eBay yanked its ads from Google’s U.S. site after the two clashed over a marketing event to promote Google Checkout, a rival online payment service to ebay’s Paypal. …

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Ask and You Shall Receive

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  It’s been an interesting show between Google, the ever prevailing search engine leader & the little engine that could, Ask Jeeves. Each launched a new & improved version of their new search platforms nearly 6 weeks ago. According to some, Ask is starting to gain some momentum & it’s new system is “a much bolder and better advance in …

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