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Recent Updates to the Social Realm
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There have been a lot of changes when it comes to digital marketing over the past couple of months; however, there are a couple changes that have happened over the past week that I think are especially important to note. Facebook Cover Photo Policy Change Since 2012, Facebook has allowed businesses to have a cover photo on their Facebook pages. …
Read MoreGoogle Now Blocking Keyword Data
Google made an announcement this week that they’ll no longer be passing search query (keyword) data along to a Website when a user is signed-in to their Google account and performs a search on Google. In short – this means that Google is blocking access to organic keywords data. Not just in Google Analytics – but in any Web analytics …
Read More9 Time Saving Tips-Ryan’s September PPC Playlist
Managing paid search campaigns is a delicate balance between automation and analytical thinking. This month’s playlist focuses on utilizing check lists and automating tasks to save your time. Amplified Gold Posts I love checklists. They are an effective way to manage PPC tasks. Seer Interactive shared 5 Things to Watch in New Campaigns this month. I have already used this …
Read MoreJuly 2011 7 Best PPC Playlist – Testing Edition
This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the success of any PPC campaign. …
Read MoreMarch 2011: Search Market Share By The Numbers
The search market numbers have been released for March 2011 and what you see might surprise you. Bing is continuing to gobble up market share. Slowly. According to data compiled by Experian Hitwise and being reported on by Mashable, Bing controlled 30.01% of the U.S. search market share in March 2011. This is an increase of 6% from February’s market …
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