You may have heard – Google has introduced yet another change to it’s search results pages. Dubbed “Universal Search”, this update promises to be bigger than previous changes. For more comprehensive coverage, screen shots, examples, etc.: Google’s official blog entry: Posted by Google’s VP of Search Products & User Experience. Features examples of searches that …
Read MoreSES NYC Session: Ads in a Quality Score World 0
My first session at SES NYC was, overall, a cut above many of the sessions I’ve attended at SES in the past. Reason being, there was some good takeaway advice & reinforcement for attendees, and the panelists shed a great deal of light on the subject via real-world examples… always a plus. For the uninitiated …
Read MoreYahoo Beefs Up Click Fraud Effort 0
It seems like one of the hottest topics in the world of SEM lately has been click fraud. Earlier this month Google released click fraud numbers that helped quell advertiser’s worries about paying for unwarranted clicks – Google reported that: “Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are …
Read More