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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
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Breakin’ the Law, Breakin’ the Law: Part 1
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What are some of the biggest legal issues search marketers face in PPC advertising? Early on, using someone else’s trademark in your meta tags was considered trademark infringement. Fortunately, standardized policies have been created to help eliminate the “he said, she said” battles. But we still have PPC click fraud, copyright infringement and trademark usage in PPC advertising to contend …
Read MoreYahoo Upgrades its Search Engine – We Look for a Halo 3 Trailer
Today, Yahoo announced upgrades to its search engine designed to “…make it more helpful and engaging…” These improvements mark the most significant change to Yahoo’s search engine in the last 3 1/2 years. (Remember when Yahoo search was powered by Google?) These improvements are aimed more at helping searchers find what they are looking for by improving the interface rather …
Read MoreAlert the Internet! Google dominates % of all U.S. searches in August
According to Hitwise, Google accounted for 64% of all searches in the U.S. for the month of August. While this, initially, might not be very shocking, Google’s dominance did increase almost 4% compared to last year. So it seems that Google’s popularity & search dominance is only getting stronger and stronger. While Google keeps on obtaining more and more of …
Read MoreNielsen Reveals Audiences Use 2 or 3 Engines for Search
The competition is getting fierce among search engines. Last week Nielsen//NetRatings revealed how the top engines performed in two key areas for the months of June & July 2007: Overall increased visitor retention Visitors are using 2 and 3 engines to perform searches in three major categories: search, career development & multi-category travel Google ranked #1 over Yahoo and MSN …
Read MoreGoogle Can’t Get No …. (Customer) Satisfaction (This Year)
For the first time ever, Yahoo has beat out Google in the University of Michigan’s annual American Customer Satisfaction Index report by a whopping 1% margin. Google’s customer satisfaction score was 78 / 100 which marked it’s second consecutive yearly decline. Yahoo propelled ahead and scored a 79 / 100; just enough to eek out a small victory. Ask.com had …
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