Noticed today that the Gmail login screen has a new favicon: I like it – use your ‘g’ that’s already in your name & logo, very recognizable. Went to login to Google Reader and get that favicon for that login screen as well… yet both services (Gmail & Google Reader), when logged in, keep their …
Read MoreBe Prepared for the Yahoo! Search Index Update 1
Back in April, Ben posted about the Google Rankings/Algorithm changes known as the “Dewey Update”. Those changes effected Amplify Interactive’s rankings for a while as well as some of our clients. Now that things have settled down with Google, it appears that Yahoo! will have its own rankings shuffle-up. Here is a message from their …
Read MoreThe Yahoo Ambassador Test is Wrong! 8
Let me tell you a tale about Yahoo! minimum bids, Quality Score, and the Yahoo! Ambassador test… Being the new guy here at Amplify, I have been slowly but surely working my way through the PPC certification process. Luckily, I’ve been gaining practical experience along the way. I was certified as a Google Qualified Professional …
Read MoreThe evolution of the search engine result page (SERP) 0
Read a fairly interesting article over at ClickZ today – SERP Position: Myth vs. Reality. Aside from getting into some history about how search result pages looked back in the day &about how PPC bidding used to work (man, the glory days of going into Overture and having bidding wars… now we have quality score, …
Read MoreWant to help Google label some images? 1
Feel like wasting some time while helping Google label the millions & millions of images they have? Hop on over to the Google Image Labeler site and do exactly that. Basically, you can sign in with your Google account or just be a guest and play this “game” where you’ll be randomly paired with some …
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