There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your …
Read MoreJuly 2011 7 Best PPC Playlist – Testing Edition 2
This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the …
Read MoreRyan’s June PPC Playlist-8 Best PPC Reads for June 0
Several years ago I had a friend majoring in accounting and had started a book keeping business on the side. I once had a conversation with him where I asked “How do you enjoy working with numbers all day?” and his response was ” I love working with numbers, there is so much to be …
Read MoreBing Now Powers Yahoo Search Results 3
8/24: Update: It’s official, Bing is now powering Yahoo’s organic search results in the US and Canada. Here’s Yahoo’s announcement: Yahoo! Transitions organic Search Back-End to Microsoft Platform And some more in-depth coverage from Search Engine Land: Yahoo’s Results Now Come From Bing —————– 8/17 Today Bing announced that they will be powering Yahoo’s organic …
Read MoreGoogle’s personalized results feature now “opt-out” 7
Do you know about Google’s personalized results feature? Basically, if you’re logged into your Google account and have the personalized results feature turned on, when performing a search on Google, the results will be “personalized” based on your previous searching behavior. Previously, this feature was an “opt-in” feature where you had to manually go and …
Read More