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Category Archive for: ‘PPC’

Writing Brilliant PPC Ad Copy in 4 Fun Steps

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How to Use Social Media to Help You Write Ad Copy Writing ad copy for your PPC campaigns can be tough. You’ve already spent so much time researching your keywords and organizing them into campaigns and ad groups and figuring out your budgets and conversion tracking… and now you’ve got to switch gears and come up with creative but to-the-point …

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Ryan’s PPC Playlist-11 Best PPC Reads for May

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Were you too busy this last month to uncover the PPC gems of the interwebz? Don’t fret, I picked through my reader and ranked 11 posts from the last month. This is the first post of my monthly PPC roundup. In an effort to stick to the roots of our brand (Amplify) I ranked the posts like music record awards. Diamond …

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Choosing The Right Keywords For Your Website

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Christian continued his contribution to About Us’s Learn section of their website by writing an article titled “Keyword Research Is Key to Online Success.” In the article, Christian writes about how to select relevant keywords for your website by using Google’s keyword research tool. He also writes about how to comb through your own website’s analytical data to see which …

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Google AdWords – The Basics

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Christian wrote another article for AboutUs’s Learn section called Create A Cost-Effective AdWords Campaign. The article is written for professionals with a very small budget who may be interested in learning how to properly configure a Google AdWords campaign to get the best bang for their buck.

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PPC Fundamentals Article: Writing Good PPC Ads

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Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. …

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