This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords ad extensions – Part 1 – What are they & how do they work Google AdWords ad extensions – Part …
Read MorePPC Campaign Domination with Landing Page Optimization 0
I’m putting together a series of posts about how we approach PPC campaign management for our clients. I plan on writing about: Quality Score & You Campaign organization Google AdWords ad extensions – Part 1 – What are they & how they work Google AdWords ad extensions – Part 2 – Our client test Today …
Read MorePPC Campaign Domination with Landing Page Optimization 4
I’m putting together a series of posts about how we approach PPC campaign management for our clients. I plan on writing about: Quality Score & You Campaign organization Google AdWords ad extensions – Part 1 – What are they & how they work Google AdWords ad extensions – Part 2 – Our client test Today …
Read MorePresentation: Capturing Market Share In a Recession with SEM 0
I gave a Webcast presentation for OEN (Oregon Entrepreneurs Network) last week titled “Capturing Market Share in a Recession with SEM“, which we just posted in the SEM resources section of our site. Enjoy! Ben
Read MoreTracking Code Placement 0
This post may be a little “101″ for some but it seems inevitable that whenever it comes time to apply multiple tracking codes to a website, something always goes wrong. So, I thought it best to try and shed some light on the subject. If a website has an analytical solution such as Webtrends, Google …
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