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Category Archive for: ‘PPC’

We Won Again! (Almost) 2011 AMA Max Award Honors

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Amplify Interactive nearly repeated at the AMA Max Awards this year withour entry in the single medium advertising category. There were six entries in our category this year, and we placed runner-up. Amplify’s submission was for our client ZoomCare, for whom we generated a 1,848% Return on Ad Spend (ROAS) over a 5-month period. We’re pretty stoked about being recognized for our …

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Ryan’s June PPC Playlist-8 Best PPC Reads for June

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Several years ago I had a friend majoring in accounting and had started a book keeping business on the side. I once had a conversation with him where I asked “How do you enjoy working with numbers all day?” and his response was ” I love working with numbers, there is so much to be learned” and I thought to …

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Writing Brilliant PPC Ad Copy in 4 Fun Steps

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How to Use Social Media to Help You Write Ad Copy Writing ad copy for your PPC campaigns can be tough. You’ve already spent so much time researching your keywords and organizing them into campaigns and ad groups and figuring out your budgets and conversion tracking… and now you’ve got to switch gears and come up with creative but to-the-point …

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Ryan’s PPC Playlist-11 Best PPC Reads for May

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Were you too busy this last month to uncover the PPC gems of the interwebz? Don’t fret, I picked through my reader and ranked 11 posts from the last month. This is the first post of my monthly PPC roundup. In an effort to stick to the roots of our brand (Amplify) I ranked the posts like music record awards. Diamond …

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Choosing The Right Keywords For Your Website

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Christian continued his contribution to About Us’s Learn section of their website by writing an article titled “Keyword Research Is Key to Online Success.” In the article, Christian writes about how to select relevant keywords for your website by using Google’s keyword research tool. He also writes about how to comb through your own website’s analytical data to see which …

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