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Category Archive for: ‘PPC’

Ryan’s August 2011 PPC Playlist-7 Top PPC Posts-CRO Edition

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You have set up great PPC campaigns and written great ads. But what happens after the click? CRO or conversion rate optimization can be a powerful tool to increase results in your campaigns and has more marketers have focused on this area in the last couple years. This month’s roundup focuses on conversion rate optimization and other tips to help you …

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July 2011 7 Best PPC Playlist – Testing Edition

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This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the success of any PPC campaign. …

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Fairly New Google AdWords MCC Linking Changes

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While not breaking news (these changes were implemented earlier this year), Google AdWords made some changes to how master client center (MCC) linking works. The short of it is: chalk a win up to the Google AdWords team. One change they’ve implemented is that whenever you link an account to your MCC, you will automatically get UI and API access. …

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We Won Again! (Almost) 2011 AMA Max Award Honors

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Amplify Interactive nearly repeated at the AMA Max Awards this year withour entry in the single medium advertising category. There were six entries in our category this year, and we placed runner-up. Amplify’s submission was for our client ZoomCare, for whom we generated a 1,848% Return on Ad Spend (ROAS) over a 5-month period. We’re pretty stoked about being recognized for our …

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Ryan’s June PPC Playlist-8 Best PPC Reads for June

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Several years ago I had a friend majoring in accounting and had started a book keeping business on the side. I once had a conversation with him where I asked “How do you enjoy working with numbers all day?” and his response was ” I love working with numbers, there is so much to be learned” and I thought to …

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