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9 Time Saving Tips-Ryan’s September PPC Playlist
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Managing paid search campaigns is a delicate balance between automation and analytical thinking. This month’s playlist focuses on utilizing check lists and automating tasks to save your time. Amplified Gold Posts I love checklists. They are an effective way to manage PPC tasks. Seer Interactive shared 5 Things to Watch in New Campaigns this month. I have already used this …
Read MoreLaunch and Optimize a Google Display Network Campaign in 3 Easy Steps
When I first started in paid search almost 5 years ago Google’s Content Network (now Display Network) was intimidating. I compared it to the wild west because you spent time developing campaigns and then hoped for the best. You could spend a lot of money and not have a return to show for it or limited data and tools to …
Read MoreRyan’s August 2011 PPC Playlist-7 Top PPC Posts-CRO Edition
You have set up great PPC campaigns and written great ads. But what happens after the click? CRO or conversion rate optimization can be a powerful tool to increase results in your campaigns and has more marketers have focused on this area in the last couple years. This month’s roundup focuses on conversion rate optimization and other tips to help you …
Read MoreJuly 2011 7 Best PPC Playlist – Testing Edition
This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the success of any PPC campaign. …
Read MoreFairly New Google AdWords MCC Linking Changes
While not breaking news (these changes were implemented earlier this year), Google AdWords made some changes to how master client center (MCC) linking works. The short of it is: chalk a win up to the Google AdWords team. One change they’ve implemented is that whenever you link an account to your MCC, you will automatically get UI and API access. …
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