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Category Archive for: ‘PPC’

5 New Year’s Resolutions for PPC Ad Testing in 2012

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There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your costs, increase your impressions and …

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Ryan’s PPC Playlist: Early PPC Campaign Development Edition

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Have you recently taken over a new Adwords account? Or starting one from scratch? If you answered yes to either one of the previous questions, then this playlist is for you. This week’s playlist offers tips from the last month to ensure you avoid disaster and plan for success during your hostile take over. If you’d like to play along …

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Ryan’s PPC Playlist: Display Marketing Edition

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Pay per click marketing is a fast moving industry. There are always changes to be aware of and new strategies to test. I’ve selected  my favorite posts from the last month and ranked them as gold, platinum, or diamond. This month’s playlist is full of good reads but particularly focused on getting ROI from Google’s Display Network. I’ve done all …

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9 Time Saving Tips-Ryan’s September PPC Playlist

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Managing paid search campaigns is a delicate balance between automation and analytical thinking. This month’s playlist focuses on utilizing check lists and automating tasks to save your time. Amplified Gold Posts I love checklists. They are an effective way to manage PPC tasks. Seer Interactive shared 5 Things to Watch in New Campaigns this month. I have already used this …

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Launch and Optimize a Google Display Network Campaign in 3 Easy Steps

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When I first started in paid search almost 5 years ago Google’s Content Network (now Display Network) was intimidating. I compared it to the wild west because you spent time developing campaigns and then hoped for the best. You could spend a lot of money and not have a return to show for it or limited data and tools to …

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