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Category Archive for: ‘PPC’

‘According to…Bryan Eisenberg,’ Top 5 Conversion Optimization Tips

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Welcome to the second edition of ‘According to…,’ a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. I was fortunate to attend Bryan Eisenberg’s Conversion Tools of the Master Craftsman session at SES Chicago this past November. Bryan is an expert and pioneer in conversion optimization and when …

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Ryan’s PPC Playlist: Love Your Data Edition

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How intimately do you know your data? This PPC Playlist edition focuses on how to use data in various ways to manage PPC campaigns more effectively. So, skip the chalk candy hearts today and read ways to improve your romance with paid search. Amplified Gold Posts PPC Task Optimization: This is a Twitter interview with John Lee full of great …

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‘According to…Joseph Kerschbaum’, Top 5 Remarketing Tips

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Welcome to the first edition of ‘According to…’, a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. This entry focuses on optimizing remarketing campaigns for the Display network. I attended SES Chicago in November and had the privilege of attending Joseph Kerschbaum’s PPC Beyond Search: New Ad Formats, Display …

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Ryan’s PPC Playlist: New Years Edition

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How’s you new year’s resolutions going? I use to set new year’s resolutions but stopped because my list started to look like this list. It always felt so cliche to me too. I like setting goals in life but usually just do it throughout the year. I’ve scoured my Google Reader this month to filter out the stuff that will …

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6 Reasons to Bid on Branded PPC Keywords

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If you’ve managed a PPC campaign before you’ve no doubt heard this question: “Why are we be bidding on branded keywords? We’re ranked #1″. Sometimes we’ll just get a directive when marketers think they’re being smart “Once we’re ranked #1, we’ll stop spending money on these keywords”. On the surface this seems to make sense; if you’re already ranked #1, …

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