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Category Archive for: ‘PPC’

Ryan’s PPC Playlist: Creating Actionable Insights With Data

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This playlist started with 42 blog posts I had marked to review for possible inclusion. I’ve narrowed it down to 7 of the best PPC blog posts since last edition of my playlist in March. Avinash always challenges analysts to provide actionable data and not just “puke data”. Ensure your insights and reports contain actionable tasks with posts from this …

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Ryan Campbell to Present on PPC at SEMpdx

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Our own Ryan Campbell will be speaking about paid search at this month’s SEMpdx event “PPC & Landing Pages”. The event will be held next Tuesday April 10 at 4:30pm at Hotel DeLuxe in downtown Portland. Want to attend? Further details and registration information can be found on the SEMpdx site. We hope to see you there! Help Ryan bring …

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“According To…Adam Berke” Top 5 Tips to Retarget Like A RockStar

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The third publication of ‘According to…’ is here! This month’s post offers some great insights about the hot topic of retargeting from industry expert Adam Berke. I attended Adam’s Display and Remarketing session at SearchFest, hosted by SEMpdx, in February. Adam was on the Founding Team for AdRoll, a retargeting platform that offers an effective and simple approach to retargeting, …

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Ryan’s PPC Playlist: Get Your Priorities Straight Edition

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Do you ever feel overwhelmed by the amount of possible ways to spend your time in optimizing campaigns? There is SO much work to do on a paid search account that you could easily spend your time and energy and see little to no returns. This weeks playlist focuses on ways you can ensure you are prioritizing your time to see returns …

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Ryan’s PPC Playlist: Know Your Tools Edition

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I’m a big fan of using available software to make your job easier and automating monotonous tasks. We have a limited amount of time to spend and it’s important manage our time effectively. I like to always be looking for new tools and strategies to win the PPC battle. And as they use to say on the old school GI …

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