While not breaking news (these changes were implemented earlier this year), Google AdWords made some changes to how master client center (MCC) linking works. The short of it is: chalk a win up to the Google AdWords team. One change they’ve implemented is that whenever you link an account to your MCC, you will automatically …
Read MoreWe Won Again! (Almost) 2011 AMA Max Award Honors 2
Amplify Interactive nearly repeated at the AMA Max Awards this year withour entry in the single medium advertising category. There were six entries in our category this year, and we placed runner-up. Amplify’s submission was for our client ZoomCare, for whom we generated a 1,848% Return on Ad Spend (ROAS) over a 5-month period. We’re pretty stoked …
Read MoreRyan’s June PPC Playlist-8 Best PPC Reads for June 0
Several years ago I had a friend majoring in accounting and had started a book keeping business on the side. I once had a conversation with him where I asked “How do you enjoy working with numbers all day?” and his response was ” I love working with numbers, there is so much to be …
Read MoreRyan’s PPC Playlist-11 Best PPC Reads for May 1
Were you too busy this last month to uncover the PPC gems of the interwebz? Don’t fret, I picked through my reader and ranked 11 posts from the last month. This is the first post of my monthly PPC roundup. In an effort to stick to the roots of our brand (Amplify) I ranked the posts …
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