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Category Archive for: ‘PPC’

PPC Basics: My presentation

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I presented at SEMpdx’s Internet Marketing 101 event in January. My topic: PPC 101. Below is my attempt at covering the basics of paid search in a 20 minute presentation. SEMpdx PPC Basics January 2013 from Amplify Interactive

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Ryan’s PPC Playlist: Reasons to Use Adwords Edition

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It’s the holiday season, which means you could either be really busy if you manage B2C campaigns or really slow if you manage B2B campaigns. At Amplify most of our clients are B2B so I’ve been taking advantage of doing audits on client’s accounts and doing tasks I don’t do regularly. It’s a great time to get a lot of …

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Ryan’s PPC Playlist: The 9 Best Posts for November 2012

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Do you ever feel overwhelmed with all of the blogs your supposed to read? Or struggle keeping up with all of the changes from Google? Don’t worry. I scanned hundreds of blog posts from the last 30 days in the industry and selected the best 9 posts from the last month to ensure you stay on top of your PPC …

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Ryan’s PPC Playlist: Dealing with Paid Search First World Problems

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What first world problems do you find in PPC campaigns? We recently audited a campaign with over 7,000 negative keywords! A good portion of the 7,000 were set to broad match and multiple relevant keywords were negative matched. PPC is a game that constantly shifts and evolves. Your strategy and tactics usually follow an evolution as well. This constant shift …

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Ryan’s PPC Playlist: Become a Master of Your Domain

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I’ve been doing paid search for over 6 years now and I learn new strategies and tactics all the time. If you want to stay on top of your game it’s important to keep up on all the recent news and information available. As usual I’ve done all the hard work and filtered all the blog posts to find the …

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