Pay per click marketing is a fast moving industry. There are always changes to be aware of and new strategies to test. I’ve selected my favorite posts from the last month and ranked them as gold, platinum, or diamond. This month’s playlist is full of good reads but particularly focused on getting ROI from Google’s …
Read More9 Time Saving Tips-Ryan’s September PPC Playlist 2
Managing paid search campaigns is a delicate balance between automation and analytical thinking. This month’s playlist focuses on utilizing check lists and automating tasks to save your time. Amplified Gold Posts I love checklists. They are an effective way to manage PPC tasks. Seer Interactive shared 5 Things to Watch in New Campaigns this month. …
Read MoreLaunch and Optimize a Google Display Network Campaign in 3 Easy Steps 0
When I first started in paid search almost 5 years ago Google’s Content Network (now Display Network) was intimidating. I compared it to the wild west because you spent time developing campaigns and then hoped for the best. You could spend a lot of money and not have a return to show for it or …
Read MoreRyan’s August 2011 PPC Playlist-7 Top PPC Posts-CRO Edition 1
You have set up great PPC campaigns and written great ads. But what happens after the click? CRO or conversion rate optimization can be a powerful tool to increase results in your campaigns and has more marketers have focused on this area in the last couple years. This month’s roundup focuses on conversion rate optimization and …
Read MoreJuly 2011 7 Best PPC Playlist – Testing Edition 2
This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the …
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