Category Archive for: ‘PPC’

The Insider’s Guide to Enhanced Campaigns: Part I


UPDATE: Download the Complete Guide to AdWords Enhanced Campaigns today! Back on February 6, Google threw a curveball called Enhanced Campaigns. The upgrade from current ‘Legacy’ campaigns to ‘Enhanced’ is mandatory on July 22 and was implemented by Google in an effort to simplify campaign management across multiple devices. What does this mean? Well, the current structure of PPC campaigns …

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4 Ways to Get Big Results from New PPC Campaigns


Developing new PPC campaigns can be hard work and you deserve a pat on the back. But in my experience it can take some time and performance data to see the fruit of your labors. So hold off on your high fives and fist pumps for a little bit. Read on to see ways we get big results for new …

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7 Tips: Maximizing Your Google AdWords PPC Budget


Last month I put together a guide that focused on PPC ad copy. This month, the focus has shifted to budget optimization. Google tries to make it as easy as possible for you to give your money to them via AdWords. Provided below is 7 tips that will help you maximize your budget, while increasing your campaign effectiveness and preventing wasted …

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New Case Study! How We Increased Call Volume by 254% with PPC


This case study demonstrates how we targeted mobile devices to help one of our clients improve Google AdWords PPC campaign performance and increase call volume by 254% in just 3 months. Mobile PPC Campaign Increases Call Volume 254% from Amplify Interactive Client Profile We work with a well-known hospital brand (that we can’t name here) to drive awareness, new patients, …

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8 Tips for Better Google AdWords PPC Ads


How much do you know about PPC advertising? Do you know what PPC stands for? I started out in pay-per-click marketing over 3 years ago and still struggle explaining the value of this complex and effective marketing practice to others outside of the industry. As an outsider, certain terminology and concepts are difficult to wrap your head around – there …

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