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Category Archive for: ‘PPC’

New Case Study! How We Increased Call Volume by 254% with PPC

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This case study demonstrates how we targeted mobile devices to help one of our clients improve Google AdWords PPC campaign performance and increase call volume by 254% in just 3 months. Mobile PPC Campaign Increases Call Volume 254% from Amplify Interactive Client Profile We work with a well-known hospital brand (that we can’t name here) to drive awareness, new patients, …

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8 Tips for Better Google AdWords PPC Ads

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How much do you know about PPC advertising? Do you know what PPC stands for? I started out in pay-per-click marketing over 3 years ago and still struggle explaining the value of this complex and effective marketing practice to others outside of the industry. As an outsider, certain terminology and concepts are difficult to wrap your head around – there …

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PPC Basics: My presentation

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I presented at SEMpdx’s Internet Marketing 101 event in January. My topic: PPC 101. Below is my attempt at covering the basics of paid search in a 20 minute presentation. SEMpdx PPC Basics January 2013 from Amplify Interactive

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Ryan’s PPC Playlist: Reasons to Use Adwords Edition

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It’s the holiday season, which means you could either be really busy if you manage B2C campaigns or really slow if you manage B2B campaigns. At Amplify most of our clients are B2B so I’ve been taking advantage of doing audits on client’s accounts and doing tasks I don’t do regularly. It’s a great time to get a lot of …

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Ryan’s PPC Playlist: The 9 Best Posts for November 2012

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Do you ever feel overwhelmed with all of the blogs your supposed to read? Or struggle keeping up with all of the changes from Google? Don’t worry. I scanned hundreds of blog posts from the last 30 days in the industry and selected the best 9 posts from the last month to ensure you stay on top of your PPC …

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