Category Archive for: ‘PPC’

Yahoo Beefs Up Click Fraud Effort


It seems like one of the hottest topics in the world of SEM lately has been click fraud. Earlier this month Google released click fraud numbers that helped quell advertiser’s worries about paying for unwarranted clicks – Google reported that: “Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits… In …

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