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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
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Study: How do B2B Buyers Search?
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Enquiro recently released an updated study on how B2B buyers use search engines. The key finding is that B2B buyers start with general search engines throughout the purchase cycle, but many move toward vertical search engines as they get closer to making a buying decision. The B2B / vertical search engine of choice varies by industry and examples include Business.com, …
Read MoreInnotech: “SEM Building Blocks” Podcast Now Online
Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing such great work. Related Posts: …
Read MoreInnotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques
The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …
Read MoreThe Best Keywords Ever
How do you determine what keywords are going to get you the most traffic, clicks, and conversions? According to Stoney deGeyter, contributing writer for Search Engine Guide, keyword success depends on the campaign goals. In a perfect world, every marketer would like to have all of the above. But this world is far from perfect, so you’ll have to settle …
Read MoreInnotech 2007 Presentation Recap: SEM Building Blocks
As promised, here are some links I wanted to make available for the attendees: http://del.icio.us/Amplify.Interactive/innotech http://www.sempdx.org/ The fact that the InnoTech emarketing summit sold out prior to the first day of the event highlights the interest in the business community here. The two-day conference featured plenty of great content regarding not only search engine marketing, but also email, building community, …
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