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Category Archive for: ‘PPC’

Google AdWords (PPC) Is a Waste of Money?

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A recent Google advertising boycott by eBay, as covered by the New York Post, stirred up some interesting discussion around the office. For those who aren’t familiar with the tiff – basically, eBay yanked its ads from Google’s U.S. site after the two clashed over a marketing event to promote Google Checkout, a rival online payment service to ebay’s Paypal. …

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PPC, Search Campaigns, Analytics & Expectations – What Does Success Look Like?

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So, we had a newer client come to us recently and ask why their PPC campaign wasn’t having a bigger impact on their site traffic. We’ve been reporting great numbers on a weekly basis – high click through rates, high conversion rates, etc. – so we were kind of surprised by the question. I should back up a little bit …

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Study: How do B2B Buyers Search?

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Enquiro recently released an updated study on how B2B buyers use search engines. The key finding is that B2B buyers start with general search engines throughout the purchase cycle, but many move toward vertical search engines as they get closer to making a buying decision. The B2B / vertical search engine of choice varies by industry and examples include Business.com, …

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Innotech: “SEM Building Blocks” Podcast Now Online

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Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf  of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing such great work. Related Posts: …

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Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques

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The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …

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