- Home
- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
- Blog
Target’s Pay Per Click Campaign = wasted impressions, clicks & opportunity
2
Target is the new Ebay of pay per click ad exposure. As evidenced in the link, Ebay use to bid on all kinds of words (they’ve tightened it up this year…) and, due to having a dynamic keyword insertion strategy employed with their ads, had some some of them read ridiculously funny. Well, apparently whoever is managing Target’s PPC campaign …
Read MoreTriangle of Relevancy
The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. There are two elements that …
Read MoreNifty AdWords Tool – Search Query Performance Report
A new AdWords tool we’ve been using here at Amplify-Interactive is the Search Query Performance report. Sure it’s a fancy name… but does it provide valuable information? You bet it does. The Search Query Performance report gives us specific information on what keywords users are searching on when they click your ad. As you may or may not know, there …
Read MoreIT Buyers & Search Engines
A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information 65% of IT marketers use …
Read MoreGoogle AdWords (PPC) Is a Waste of Money?
A recent Google advertising boycott by eBay, as covered by the New York Post, stirred up some interesting discussion around the office. For those who aren’t familiar with the tiff – basically, eBay yanked its ads from Google’s U.S. site after the two clashed over a marketing event to promote Google Checkout, a rival online payment service to ebay’s Paypal. …
Read MoreSubscribe
Blog Cred.
