Category Archive for: ‘PPC’

Effective Day-Parting of Pay-Per-Click Campaigns with Google – Part 1


What is Day-Parting and Why Should I Care? What days of the week does your pay-per-click usually receive more clicks then normal? What times of the day do clicks usually happen? If you have not attempted or simply do not know these answers, perhaps you’re throwing away the already too-small PPC budget you have. There’s a way to analyze these …

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Amplify Interactive Now Certified By All Major PPC Platforms – Official Certified Knowledge Wizards of PPC


Even though our results show that we know our stuff when it comes to pay-per-click management & optimization, we like to show, officially, that we’re certified for the PPC platforms we manage client accounts on.  Previously, only Google & Yahoo had accreditation programs available. Well, Amplify-Interactive was invited to be a part of the pilot program for MSN’s adCenter accreditation …

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SEMpdx Giveaway: Pass to Chicago Search Engine Strategies


SEMpdx is giving away a free pass to SES in Chicago. Check the link to get the details & submit your entry.

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Breakin’ the Law, Breakin’ the Law: Part 1


What are some of the biggest legal issues search marketers face in PPC advertising? Early on, using someone else’s trademark in your meta tags was considered trademark infringement. Fortunately, standardized policies have been created to help eliminate the “he said, she said” battles. But we still have PPC click fraud, copyright infringement and trademark usage in PPC advertising to contend …

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Yahoo Upgrades its Search Engine – We Look for a Halo 3 Trailer


Today, Yahoo announced upgrades to its search engine designed to “…make it more helpful and engaging…” These improvements mark the most significant change to Yahoo’s search engine in the last 3 1/2 years. (Remember when Yahoo search was powered by Google?) These improvements are aimed more at helping searchers find what they are looking for by improving the interface rather …

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