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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
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Breakin’ the Law, Breakin’ the Law: Part 1
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What are some of the biggest legal issues search marketers face in PPC advertising? Early on, using someone else’s trademark in your meta tags was considered trademark infringement. Fortunately, standardized policies have been created to help eliminate the “he said, she said” battles. But we still have PPC click fraud, copyright infringement and trademark usage in PPC advertising to contend …
Read MoreYahoo Upgrades its Search Engine – We Look for a Halo 3 Trailer
Today, Yahoo announced upgrades to its search engine designed to “…make it more helpful and engaging…” These improvements mark the most significant change to Yahoo’s search engine in the last 3 1/2 years. (Remember when Yahoo search was powered by Google?) These improvements are aimed more at helping searchers find what they are looking for by improving the interface rather …
Read MorePPC Landing Page Testing and The Joys of Google Website Optimizer
We’ve recently started doing multi-variate landing page testing via Google’s Website Optimizer. With our first full project under our belts – we’ve been absolutely blown away. The results are one thing, but the ease of running the test has us totally stoked as well. Up until this tool was available, you had two options. Scream, yell & fight with your …
Read MoreTarget’s Pay Per Click Campaign = wasted impressions, clicks & opportunity
Target is the new Ebay of pay per click ad exposure. As evidenced in the link, Ebay use to bid on all kinds of words (they’ve tightened it up this year…) and, due to having a dynamic keyword insertion strategy employed with their ads, had some some of them read ridiculously funny. Well, apparently whoever is managing Target’s PPC campaign …
Read MoreTriangle of Relevancy
The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. There are two elements that …
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