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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Using Google AdWords’ new Automatic Matching feature = conversion rates dropping like it’s not hot
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Received an alert today in one of our client’s Google AdWords account that a new feature called Automatic Matching was enabled. For those who don’t know what this service is, this is what the official Google documentation identifies it as being: Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It …
Read MoreWhy putting all of your online ad spending money in the Google pot isn’t a worthwhile strategy
Typically when we engage with clients, we build a online marketing strategy centered around building a diversified link portfolio (traditional link development, social media marketing, etc.) and a comprehensive pay-per-click presence. A lot of times, we’ll go to a client and present a strategy that allows us to develop brand recognition & an opportunity for ROI for several different PPC …
Read MoreMicrosoft Bids $44.6 Billion to Buy Yahoo
Everybody else blogged about it, so we probably should too. Here’s a link to the press release: Microsoft Proposes Acquisition of Yahoo! for $31 per Share What’s my take? I’ve been pulling for Yahoo! for a long time and hoping that they can give Google a better run for their money. Believe it or not – a lot of people …
Read MoreEffective Day-Parting of Pay Per Click Campaigns with Google – Part 2
Strategies for Day-Parting PPC Campaigns In part 1 of this series, we described what day-parting is and why you should be day parting your pay-per-click campaigns. In this second and last part of the series I will give you some strategies for evaluating and implementing day parts for your PPC campaigns with Google. First, you’ll want to pull a couple …
Read MoreEffective Day-Parting of Pay-Per-Click Campaigns with Google – Part 1
What is Day-Parting and Why Should I Care? What days of the week does your pay-per-click usually receive more clicks then normal? What times of the day do clicks usually happen? If you have not attempted or simply do not know these answers, perhaps you’re throwing away the already too-small PPC budget you have. There’s a way to analyze these …
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