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Category Archive for: ‘PPC’

Video Search Ads on Google

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Have you seen? Google is now placing video ads in sponsored listings. Back in February, Google talked with the New York Times about testing video ads, but they didn’t start showing up on search results pages until around the end of March. I’ve only seen them for a few very broad searches (cellphone, phone), and I’ve found it hard to …

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Using Google AdWords’ new Automatic Matching feature = conversion rates dropping like it’s not hot

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Received an alert today in one of our client’s Google AdWords account that a new feature called Automatic Matching was enabled.  For those who don’t know what this service is, this is what the official Google documentation identifies it as being: Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It …

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Why putting all of your online ad spending money in the Google pot isn’t a worthwhile strategy

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Typically when we engage with clients, we build a online marketing strategy centered around building a diversified link portfolio (traditional link development, social media marketing, etc.) and a comprehensive pay-per-click presence.  A lot of times, we’ll go to a client and present a strategy that allows us to develop brand recognition & an opportunity for ROI for several different PPC …

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Microsoft Bids $44.6 Billion to Buy Yahoo

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Everybody else blogged about it, so we probably should too. Here’s a link to the press release: Microsoft Proposes Acquisition of Yahoo! for $31 per Share What’s my take? I’ve been pulling for Yahoo! for a long time and hoping that they can give Google a better run for their money. Believe it or not – a lot of people …

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Effective Day-Parting of Pay Per Click Campaigns with Google – Part 2

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Strategies for Day-Parting PPC Campaigns In part 1 of this series, we described what day-parting is and why you should be day parting your pay-per-click campaigns. In this second and last part of the series I will give you some strategies for evaluating and implementing day parts for your PPC campaigns with Google. First, you’ll want to pull a couple …

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