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Tracking Code Placement
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This post may be a little “101″ for some but it seems inevitable that whenever it comes time to apply multiple tracking codes to a website, something always goes wrong. So, I thought it best to try and shed some light on the subject. If a website has an analytical solution such as Webtrends, Google Analytics, Clicktracks, etc… and is …
Read MorePaid search, what you should be measuring but aren’t
Amplify Interactive’s notes from SMX Advanced Seattle 2008 Christine Churchill – KeyRelevance – Offline Conversion When to measure offline conversions? Most appropriate for ‘high touch’ sales processes where phone & in-person close the deal (mortgages, b2b, etc) Simple Offline Conversion Tracking Methods: Making assumptions based on sales Anecdotal data (ask salespeople to ask people how they learned about them) In-store …
Read MoreThe Yahoo Ambassador Test is Wrong!
Let me tell you a tale about Yahoo! minimum bids, Quality Score, and the Yahoo! Ambassador test… Being the new guy here at Amplify, I have been slowly but surely working my way through the PPC certification process. Luckily, I’ve been gaining practical experience along the way. I was certified as a Google Qualified Professional in March and plunked down …
Read MoreHigh organic search results shouldn’t result in pulled PPC ads
Kevin Lee over at ClickZ wrote an interesting article about why your pay-per-click ad campaign shouldn’t be suspended if you rank high in a keyword’s organic search rankings. One of the best point Kevin brings up in the article is: “Also consider that SERPs are no longer a one-size-fits-all scenario. Personalized search will increasingly diverge search results and, therefore, rank.” …
Read MoreVideo Search Ads on Google
Have you seen? Google is now placing video ads in sponsored listings. Back in February, Google talked with the New York Times about testing video ads, but they didn’t start showing up on search results pages until around the end of March. I’ve only seen them for a few very broad searches (cellphone, phone), and I’ve found it hard to …
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