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Category Archive for: ‘PPC’

Presentation: Capturing Market Share In a Recession with SEM

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I gave a Webcast presentation for OEN (Oregon Entrepreneurs Network) last week titled “Capturing Market Share in a Recession with SEM“, which we just posted in the SEM resources section of our site. Enjoy! Ben

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Tracking Code Placement

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This post may be a little “101″ for some but it seems inevitable that whenever it comes time to apply multiple tracking codes to a website, something always goes wrong. So, I thought it best to try and shed some light on the subject. If a website has an analytical solution such as Webtrends, Google Analytics, Clicktracks, etc… and is …

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Paid search, what you should be measuring but aren’t

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Christine Churchill – KeyRelevance – Offline Conversion When to measure offline conversions? Most appropriate for ‘high touch’ sales processes where phone & in-person close the deal (mortgages, b2b, etc) Simple Offline Conversion Tracking Methods: Making assumptions based on sales Anecdotal data (ask salespeople to ask people how they learned about them) In-store …

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The Yahoo Ambassador Test is Wrong!

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Let me tell you a tale about Yahoo! minimum bids, Quality Score, and the Yahoo! Ambassador test… Being the new guy here at Amplify, I have been slowly but surely working my way through the PPC certification process. Luckily, I’ve been gaining practical experience along the way. I was certified as a Google Qualified Professional in March and plunked down …

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High organic search results shouldn’t result in pulled PPC ads

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Kevin Lee over at ClickZ wrote an interesting article about why your pay-per-click ad campaign shouldn’t be suspended if you rank high in a keyword’s organic search rankings. One of the best point Kevin brings up in the article is: “Also consider that SERPs are no longer a one-size-fits-all scenario. Personalized search will increasingly diverge search results and, therefore, rank.” …

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