The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. …
Read MoreNifty AdWords Tool – Search Query Performance Report 0
A new AdWords tool we’ve been using here at Amplify-Interactive is the Search Query Performance report. Sure it’s a fancy name… but does it provide valuable information? You bet it does. The Search Query Performance report gives us specific information on what keywords users are searching on when they click your ad. As you may …
Read MoreIT Buyers & Search Engines 0
A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information …
Read MoreGoogle AdWords (PPC) Is a Waste of Money? 0
A recent Google advertising boycott by eBay, as covered by the New York Post, stirred up some interesting discussion around the office. For those who aren’t familiar with the tiff – basically, eBay yanked its ads from Google’s U.S. site after the two clashed over a marketing event to promote Google Checkout, a rival online …
Read MorePPC, Search Campaigns, Analytics & Expectations – What Does Success Look Like? 0
So, we had a newer client come to us recently and ask why their PPC campaign wasn’t having a bigger impact on their site traffic. We’ve been reporting great numbers on a weekly basis – high click through rates, high conversion rates, etc. – so we were kind of surprised by the question. I should …
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