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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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PPC Campaign Domination with Landing Page Optimization
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I’m putting together a series of posts about how we approach PPC campaign management for our clients. I plan on writing about: Quality Score & You Campaign organization Google AdWords ad extensions – Part 1 – What are they & how they work Google AdWords ad extensions – Part 2 – Our client test Today however – I’m going to …
Read MorePPC Campaign Domination with Landing Page Optimization
I’m putting together a series of posts about how we approach PPC campaign management for our clients. I plan on writing about: Quality Score & You Campaign organization Google AdWords ad extensions – Part 1 – What are they & how they work Google AdWords ad extensions – Part 2 – Our client test Today however – I’m going to …
Read MorePresentation: Capturing Market Share In a Recession with SEM
I gave a Webcast presentation for OEN (Oregon Entrepreneurs Network) last week titled “Capturing Market Share in a Recession with SEM“, which we just posted in the SEM resources section of our site. Enjoy! Ben
Read MoreTracking Code Placement
This post may be a little “101″ for some but it seems inevitable that whenever it comes time to apply multiple tracking codes to a website, something always goes wrong. So, I thought it best to try and shed some light on the subject. If a website has an analytical solution such as Webtrends, Google Analytics, Clicktracks, etc… and is …
Read MorePaid search, what you should be measuring but aren’t
Amplify Interactive’s notes from SMX Advanced Seattle 2008 Christine Churchill – KeyRelevance – Offline Conversion When to measure offline conversions? Most appropriate for ‘high touch’ sales processes where phone & in-person close the deal (mortgages, b2b, etc) Simple Offline Conversion Tracking Methods: Making assumptions based on sales Anecdotal data (ask salespeople to ask people how they learned about them) In-store …
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