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PPC Campaign Domination: Campaign Organization
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This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work Google AdWords ad extensions – Part 2 – …
Read MorePPC Campaign Domination: Campaign Organization
This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work Google AdWords ad extensions – Part 2 – …
Read MoreHow to Boost the Effectiveness of Your SEM Campaign
The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as well – demonstrating greater efficiency …
Read MoreYahoo/Bing Market Share Continues to Inch Up
Hot on the heels of the announcement that Microsoft’s Bing & Yahoo will be teaming up to take on Google, StatCounter reports that Bing gained another 1% of the search market last month and is slowly but surely growing their share. In a preview of what’s to come with a joint Bing/Yahoo effort, their combined market share comes in at …
Read MoreYahoo! and Microsoft’s Bing Team Up to Take On Google
Finally – maybe Google will get a run for it’s money. I love Google as much as the next guy, but it’s been tough to watch the rest of the “competition” get left so far behind in the dust. As you can read in this article on Search Engine Watch “It’s Official: Microsoft and Yahoo! Finally Strike a Search Deal” …
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